Marketing Operations Manager

| Chicago

Paro is looking for an energetic marketing operations professional who is detail oriented, enjoys collaborating with others, and loves to build. As the Marketing Operations Manager you will be our automation and Hubspot expert, owning and building programs to meet revenue goals and enable the marketing and sales teams.

What You’ll Do

  • Work closely with marketing and sales teams in end-to-end execution of programs in Hubspot, including program creation, segmentation, QA, tracking and list imports.
  • Manage and maintain the connection between Hubspot and SFDC – ensuring high data quality, expedited lead flow, and proper campaign tracking.
  • Build and execute marketing campaigns—activities include, but not limited to, campaign workflows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, etc.
  • Develop program benchmarks and monitor campaign results in SFDC to increase engagement, improve responses and ensure maximum return on efforts.
  • Assist with data integrity practices, including cleansing, de-duplication and data normalizations.
  • Own marketing compliance initiatives.
  • Establish and maintain scalable processes, share best practices and create documentation
  • Build, manage and optimize all marketing automation and lead processing.
  • Report on Marketing KPIs including lead lifecycle, conversion rates, ROI, and other cost metrics.

Skills You'll Need

  • 3 - 5 years experience with Hubspot and Salesforce required.
  • Advanced proficiency with Hubspot; Hubspot Certified preferred.
  • Experience in marketing automation platforms other than Hubspot.
  • Experience defining inbound and outbound marketing/sales processes.
  • Cross functional experience working with diverse teams.
  • Very organized and highly detailed; exceptional time management skills.
  • Previous experience startup highly desired.
  • Excellent verbal and written communication skills.
  • Ability to write HTML, CSS, Webhooks

About You

You are organized. You are so organized that you inspire everyone around you to get organized and stay that way. You track and document everything. You listen to what the data tells you. You think long term and build marketing infrastructure to last. 

Benefits

  • Competitive salary + stock options
  • Fun and challenging environment that propels career growth
  • Medical, dental, and vision insurance
  • Unlimited PTO – we trust you
  • Monthly happy hours and team outings
  • Catered breakfast on Mondays and Fridays
  • Great office location in Gold Coast, steps away from public transportation
     

Our values

At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.

Enjoy the journey
We bring energy to an antiquated and stale industry
We embrace fun
We don’t take ourselves too seriously

Have each other’s backs
We are a team; we win together and lose together
We can handle anything
We feel confident to take risks because we serve as each other’s safety net
We are a community, not just a workplace

Do the right thing
We don’t cut corners; we take a long-term view of success
We deposit in the Karma bank
We are loyal to clients and freelancers
We are transparent and don’t hold ulterior motives

Take Smart Risks
We believe that trying and failing is better than not trying at all
We think creatively about obstacles
We challenge assumptions
We are nimble

Never settle
We invent new ways to do what we do
We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects
We are each accountable for every team member being their best and push each other and give others permission to push us

Be yourself
We bring our whole selves to work; we're cool with who you are, professional and otherwise!
We recognize that everyone brings something important to the table and that conflict helps us grow
We are sensitive to our differences; we value being yourself while making space for others to be themselves
We are committed to creating a culture of inclusion as we grow
 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PHPLanguages
    • AngularJSFrameworks
    • CodeIgniterFrameworks
    • Node.jsFrameworks
    • Boostrap 4Frameworks
    • WebpackFrameworks
    • TypekitFrameworks
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are located right above the Clark & Division Red Line stop in the Gold Coast, steps away from many Division street and Old Town hangouts.

An Insider's view of Paro

How would you describe the company’s work-life balance?

I am trusted to my job and can the time I need to focus on myself. At Paro, we truly focus on promoting a culture of flexibility. Each month, take a company Paro holiday to recharge. In addition, the company offers unlimited PTO and flexible work from home.

Medha

Senior Account Manager

How do you collaborate with other teams in the company?

As we our platform evolves, we rely a lot on our sales and account management teams for feedback. Since the product works both internally and externally it is important that these teams take feedback from our clients and freelancers as well. This allows for us to continuously iterate on the product before each release.

Clint

VP, Engineering

What are some things you learned at the company?

Finance and accounting can be really complicated and overwhelming, which can make it easy for businesses to ignore. Since joining Paro, I've learned how much value Paro brings to companies (in all industries) and freelancers. I love talking with business owners about how Paro can make an immediate impact!

Erin

Sales Development Representative

How do you make yourself accessible to the rest of the team?

At Paro, we do Monday Morning Team Huddles and quarterly Town Hall Meetings to foster transparency. The goal is to give insight around where we're headed and why we're headed there. I'm a firm believer that transparency and communication foster new ideas and enable everyone to solve complex problems more efficiently.

Michael

CEO

What makes someone successful on your team?

They never settle, take smart risks, and do the right thing (always). We look for people who align with our values, who work hard and love being part of a team, who aren't afraid to take on a lot and learn as they go, who are scrappy and resilient.

Jon

VP, Sales

What are Paro Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday. Employees get free lunch on Friday.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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