Marketing Operations Manager

| Chicago

Maropost is looking for a Marketing Operations Manager to join our Chicago office. This position will be report into our SVP of Marketing, and partner closely with sales and our finance departments. If you choose to accept, your mission will be to analyze our current marketing efforts to find ways to optimize them through data-driven analysis, and then provide guidance for continual improvement.

Over the first three months, you will develop knowledge of our business and our platform. You will help us clean up and manage our current marketing database. You will work through our data and use it to plan, implement and monitor our marketing efforts. This is an opportunity to work with a great team, lots of data, and emerging technologies while driving revenue and helping to champion Maropost’s exciting growth.

Your Opportunity

  • Improve upon and maintain our marketing operation processes through scalable data processing
  • Work with our Demand Generation team on campaign implementation and track the technical management of our programs. You’ll use our marketing automation and CRM platforms to do this.
  • You’ll document results around determining attribution, and report those back to key stakeholders
  • Administer the sync between the automation platform and our CRM
  • Conduct campaign and A/B testing analysis with the team, with a focus on performance optimization
  • Continually measure and report on the performance of core conversion assets and campaigns
  • Develop and implement a multi-touch attribution model
  • Revisit and help structure our lead scoring and lead definition. Build out the new lead scoring in our automation platform and Salesforce.
  • Support the execution, maintenance and continuous improvement of marketing programs and technology platforms
  • Develop a deep understanding of our target buyer personas and customer journeys
  • Create operational documentation including the mapping of workflows and procedures
  • Partner with Marketing and Sales leadership to design, develop and maintain critical marketing metrics, custom reports and dashboards to enable data-driven decisions throughout the marketing and sales teams
  • Be the subject matter expert on and evangelize on marketing technology platforms and our website
  • Manage marketing technology vendor relationships
  • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the contact database, including managing contact scoring, data enrichment, and segmentation
  • Manage tracking and attribution of events

 

What You'll Need to Bring to Maropost

  • 3-7 years of professional experience in a marketing operations function or relevant field
  • Proficiency with Marketo
  • Experience integrating marketing automation software with other technologies
  • Proven quantitative, analytical and problem-solving skills
  • Excellent communication skills with the ability to effectively communicate with internal and external stakeholders and cross-functional team members
  • Proficient in BI platforms, ideally Tableau
  • Familiarity with Google Analytics and developing non-obvious insights from existing campaigns
  •  

Individuals seeking employment at Maropost are considered without regards to race, colour, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please feel free to alert us of any accommodations needed at [email protected]

Read Full Job Description

Location

Maropost has made Chicago its US Headquarters. We're right in the heart of River North, just above the Grand Red Line stop.

An Insider's view of Maropost

What does career growth look like on your team?

One of my goals as a manager is to support the promotion of Account Executives on my team as fast as possible.

This approach is impactful because it removes the grey area around career progression and shifts the conversation to: how can I provide the right framework and autonomy to allow growth at a pace that is consistent with their goals?

Jeff

Regional Vice President - SMB

What are Maropost Perks + Benefits

Culture
Friends Outside of Work
Eat lunch together
Open Door Policy
Team-Owned Deliverables
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and Learns
Promote From Within
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