At Root, Marketing Operations enables us to build, optimize, and grow our marketing capabilities to unlock sustainable growth, authentically connect with consumers, and drive brand choice in today’s digitally distracted world. Root is seeking a Marketing Operations Senior Manager to build & scale a world class MarTech Stack, drive portfolio management processes, insights, and integrations ensuring Marketers can do their best work, while partnering with marketing, finance, and analytics to drive holistic “always on” marketing performance management to quantify marketing’s value (MROI).

Reports to Director of Marketing Operations

What You'll Be Doing

• Build & scale a world class MarTech Stack to achieve Marketing’s strategy by boosting usage, adoption, & integration of marketing technology platforms.
• Develop a marketing-wide portfolio management framework & enabling technology platform creating insights into programs, projects, etc in alignment with strategic goals & OKRs, allowing leaders to make informed, real-time decisions.
• Enable greater scale, speed, and quality outputs by optimizing marketing’s work performance indicators (WPIs) - mix, capacity, velocity, collaboration, & engagement 
• Create a framework to drive the integration of connected projects to ensure consistent messaging, coordinated tactics, and on-time launch of customer-facing initiatives.
• Collaborate with marketing, finance, and analytics partners to measure and improve Marketing’s impact on the business & gain confidence in where to invest the next dollar.

What We're Looking For

• 8+ years of experience working in marketing operations, marketing technology, portfolio management, or similar relevant experience
• Experience with marketing technology platforms (e.g., marketing automation, digital asset management, customer data platform, work management, multi-touch attribution, etc)
• Ability to work cross-functionally, with a collaborative mindset and a positive attitude
• Strategic-thinker who can work independently with exceptional time management and prioritization skills
• Comfortable with the use of Microsoft Office and Google software, especially Excel/Google Sheets
• Maintains a do-what-it-takes attitude and enjoys working in a fast-paced working environment

Who we are.

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

What draws people to Root.

Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy. For assertive self-starters, the opportunities to contribute are limitless.

Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration. We encourage rich discussion and civil debate at every turn.

People. We are inspired by the collection of crazy-smart people around us.