Marketing Operations Specialist

| Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Job Description

BenchPrep is looking for a data-driven Marketing Operations Specialist to own the operations functions of our Demand Generation engine. Our new Demand Generation team is quickly proving its success, and we need an operations professional to help us take our programs to the next level (and keep our reporting clean and accurate along the way). Reporting into the Director of Demand Generation, you will own the marketing automation platform (HubSpot), providing your strategic, programmatic, and operational perspective. This position is instrumental in sustaining and evolving BenchPrep’s marketing automation strategy and will define and implement best practices for marketing automation capabilities. 

Responsibilities

  • Attain goal alignment (around conversion rates, downloads, & demo requests), project strategy and management, administration, monitoring and analyzing, governance & quality assurance. 
  • Work with Director of Marketing and Digital Marketing Manager to manage technical aspects of key marketing systems (Hubspot for marketing automation and Salesforce for CRM) used to generate, distribute, and report on leads. 
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management. e.g. Execute all campaign set-up within SFDC and as well as set up the workflows from Hubspot to SFDC to enroll campaign members into those campaigns. 
  • Work with the Marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Monitor and maintain data quality within the marketing database.
  • Execute against our segmentation strategy to enable significant acceleration in efficiency, pipeline, revenue, and scale operations.
  • Establish closed-loop analytics with sales to understand how inbound marketing activity turns into leads and customers. 
  • Work with key team members to evolve and maintain critical marketing metrics to enable data-driven decisions.
  • Analyze marketing content and provide recommendations to improve performance of BenchPrep-owned content (including blog posts, videos, case studies, infographics, etc.)

Requirements:

  • 2-4 years of relevant experience
  • Proficient with Marketing Automation (HubSpot) and experience with CRM (Salesforce) required
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Excellent communicator and creative thinker, with an ability to tell stories with data in order to inform all decisions.
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers -- and integrating those systems with other technologies
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.

What are we looking for?

  • Willing to roll up your sleeves
  • Fast-paced mentality
  • Creative, yet precise 
  • HubSpot Power User
  • Data-centric and tech-focused personality
  • Previous project ownership
  • Works well with others
  • Eager and understands potential growth of organization they can be a part of leading
  • Understands marketing funnel and importance/value of Inbound Marketing
  • Ability to manage multiple projects at the same time in a fast-paced environment.
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM

Location

We are located next to the Willis Tower, right in the heart of downtown Chicago.

What are BenchPrep Perks + Benefits

BenchPrep Benefits Overview

BenchPrep provides a full suite and wide variety of benefits and perks. We offer an incredibly competitive medical plan and insurance benefits, while also fostering a culture that allows employees to have fun in the office. Do things like a ping-pong table, casual dress, fully-stocked kitchen, and regular Friday Happy Hour interest you? Scroll down to learn more about those items and see what else BenchPrep has to offer.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax dollars can be set aside for medical, dental, and vision ($2,650/yr) for employees or dependents with or w/o enrolling in our insurance program. Daycare & elder care allows for up to $5,000/yr
Disability Insurance
We offer employees Short Term Disability coverage at 60% of their weekly salary with a $1500 weekly max. Long Term = 60% of their monthly salary with a $10,000 monthly max.
Dental Benefits
BenchPrep offer 3 dental plans--all of which cover 100% of the cost of preventative care including cleanings twice a year and exams.
Vision Benefits
BenchPrep’s vision insurance plans provide annual eye exams for a $10 copay and a $130 allowance toward frames and/or contacts.
Health Insurance Benefits
BenchPrep’s health insurance plan with BCBS of IL has a low deductible and BenchPrep pays 90% of the monthly premium for employees AND their dependents.
Life Insurance
Up to 3x annual salary, $500k max of voluntary life insurance & accidental death & dismemberment insurance. Spouse & dependent children plans available too.
Onsite Gym
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Retirement & Stock Options Benefits
401(K)
BenchPrep’s 401k retirement plan offers a a cost effective employee retirement plan. The plan offers Roth and Pre-tax Investment options.
401(K) Matching
BenchPrep contributes 3% of an employee’s annual base salary, regardless of how much the employee contributes, which is immediately vested.
Child Care & Parental Leave Benefits
Generous Parental Leave
BenchPrep offers generous paid parental leave for new parents with at least 6 months of service, including a paid leave policy for foster parents.
Flexible Work Schedule
BenchPrep offers flexible work schedules as needed for employees.
Remote Work Program
BenchPrep offers Remote Work as an option for employees.
Vacation & Time Off Benefits
Generous PTO
BenchPrep’s offers 12 days off in year 1, increasing each year & going up to 24 days for employees of five years or longer. The office closes for major holidays and the entire week of Xmas-New Years
Paid Holidays
BenchPrep closes its office for all major holidays, including MLK day, Presidents' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas THROUGH New Years Day.
Paid Sick Days
BenchPrep employees receive 5 sick days per year in addition to their PTO.
Perks & Discounts
Beer on Tap
We've got 2 beers on tap regularly, and a refrigerator stocked with bottled brews and liquor as well that is frequently "tapped" into.
Casual Dress
BenchPrep does not have a formal dress code and encourages employees to wear whatever makes them comfortable.
Commuter Benefits
Transit and Parking benefits: Employees may elect up to $260/month for pre-tax allocation for mass transit & parking expenses for commuting to BenchPrep, including Metra, Ventra and parking facilities
Company Outings
BenchPrep has regular outings that include Cubs rooftops, boat trips on Lake Michigan, off-site happy hours, poker nights, game nights, foodie dinners, and a holiday party, among other events.
Free Daily Meals
We provide a $12.50 daily stipend for employees every day via Fooda (https://www.fooda.com/resources/case-study/how-tech-startup-benchprep-made-lunch-powerful-part-its-culture).
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
FULLY stocked! Beverages = Soda, Coffee, Tea, RedBull, Juice, Vitamin Water, etc. Food = if you can think of the snack, we probably have it or some variation. Employees will never go hungry here.
Some Meals Provided
Happy Hours
We have a standing in-office happy hour that starts at 4:00 PM on Fridays, but never feel constrained to limit this into being a once a week occurrence.
Recreational Clubs
Fitness Subsidies
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Professional Development Benefits
Job Training & Conferences
Employees are provided an annual stipend to attend external training evens or conferences.
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Continuing Education stipend
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Competitive salary, valuable stock options, and company sponsored 401(k) • Fun, meritocratic, mission driven, dynamic work culture • Commitment to fostering positive office culture (included, but not limited to, monthly company dinners, quarterly outings, an in-office ping pong table, cocktail hours, poker nights, etc.)

More Jobs at BenchPrep15 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Legal
Marketing
Operations
Product
Project Mgmt
Content
Data + Analytics
new
Chicago
Operations
new
Chicago
Finance
new
Chicago
Product
new
Chicago
Developer
new
Chicago
Marketing
new
Chicago
Product
new
Chicago
Marketing
new
Chicago
Project Mgmt
new
Chicago
Project Mgmt
new
Chicago
Content
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView BenchPrep's full profileSee more BenchPrep jobs