Marketing Operations Strategy Associate
The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their customer satisfaction and usage of the GoHealth agency. We are looking for a Marketing Operations Strategy Associate, who is a team player, driven, and highly analytical. Reporting to the Director of Marketing & Operations, you will be the driver for operations, analytics, and strategy across GoHealth’s customer acquisition and marketplace platform. You will partner with key stakeholders across different business units to monitor and ensure smooth transitions of lead acquisition through distribution and delivery.
Responsibilities:
- Deep understanding of our processes and marketing technology stack to ensure smooth transition of leads through our internal lead-to-policy sale funnel
- Work closely with members of the marketing, sales, technology, finance, and data science to achieve KPIs and identify areas for improvement
- Forecast and model out quarterly plans for lead generation team and call center representatives
- Gather and analyze data, formulate and test hypotheses, synthesize findings, develop go-forward plans and help drive and translate recommendations into results
- Introduce and manage change within the team, especially as it relates to process improvement and organizational structure
- Own the operations funnel and optimize every customer touch-point within our funnel to ensure maximum ROI
- Willingness to dig into data, take risks, experiment and be prepared to learn from it
- Be the expert on Operations across various product verticals
Skills & Experience:
- Bachelor’s degree required
- 3+ years of work experience in business operations, consulting, marketing, statistics or analytics
- Strong analytical, problem solving and multi-tasking skills
- A “love” for data – ability to manipulate data and use metrics to drive business results; Excel experience is a must
- Strong communication skills and experience with working cross-functionally across various teams
- Expert at project management, able to independently manage multiple projects at various stages at one time
- Must be comfortable with pivoting quickly with changing requirements and priorities
Benefits and Perks:
- Open vacation policy
- 401k program with company match
- Medical, dental, vision, and life insurance benefits
- Flexible spending accounts
- Commuter and transit benefits
- Professional growth opportunities
- Casual dress code
- Generous employee referral bonuses
- Happy hours, ping-pong tournaments, and more company-sponsored events
- Subsidized gym memberships
- GoHealth is an Equal Opportunity Employer