Marketing Segment Manager, Zoro

| Chicago

 

Title: eCommerce Segment Manager

Reports to: Director, Industry Mkting

Location: Chicago, IL or Buffalo Grove

 

Company Summary:

In the past seven years, Zoro has grown from a group of 6 people working out of a 2,000 square foot building, offering fewer than 100,000 products to a group of 300+ working out of a 60,000+ square foot building, offering more than 2,300,000 unique products.

 

Primary Function:

Manage development and implementation of the go-to-market strategy for assigned customer segment(s). Acts as in house expert and advocate for assigned customer segment(s) and for the Industry Marketing Team
 

Duties and Responsibilities:

Voice of the Customer Segment

  • Understands the key drivers, and needs of assigned customer segment(s).
  • Defines requirements for the segment. Is an in-house expert on the segment.
  • Educates business partners on segment dynamics freely and often.
  • Provides and presents a monthly analysis of Segment Business Performance to identify potential changes to strategy or tactics
  • Regularly analyzes, interprets and applies industry, market, customer and competitive data to create effective business propositions and plans.
  • Regularly analyzes and interprets research, trends, and program results to fine-tune overall market strategy and plans.
  • Identifies participation in key industry associations

Go-To-Market Strategy and Implementation

  • Participates in creating strategic segment strategy framework and "state of the business" assessments
  • Leading member of a cross-functional team in the development of a comprehensive, integrated go-to-market strategy for segment(s) including segment destination, target market definition, key message definition, metrics, customer service, budgeting, analysis and identification of best practices.
  • Analyzes and evaluates marketing program results and adjusts to reflect learnings using available tools.
  • Forecasts future trends and opportunities. Develops strategies for emerging markets, product and service opportunities, and other future plans and approaches to ensure the growth of the segment(s). Identifies potential new sub-segments.
  • Ensures linkage with key cross-functional team members to ensure the successful implementation of segment marketing programs and support of those teams that are required to implement marketing programs.
  • Collaborates with others.

 

Impact:

  • Managing the go-to-market strategy and program implementation for the assigned segment(s)
  • Drive revenue and share growth for the assigned segment(s)
  • Determine future opportunities for revenue growth
  • Provide actionable insight to key business partners across the organization

 

Qualifications:

  • Bachelor's degree in Marketing, Communications or related field.
  • 3-5 years of work experience in an industry-leading B2C or B2B company. Knowledge of assigned Segment a plus.
  • Strong demonstrated acumen in Marketing as a generalist. Passionate about the Customer. Familiarity with research projects and direct marketing a plus.
  • Proven track record of converting strategic thoughts into actions that drive business results.
  • Ability to develop and communicate customer insight findings and recommendations, creating actionable strategies for marketing and partner functions.
  • Experience in cultivating relationships with key stakeholders across functions and levels to achieve business objectives and drive strategic change.
  • Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets.
  • Demonstrated project management skills
  • Excellent communication skills, both verbal and written.
  • Strong interpersonal skills, ability to interact effectively with employees at all levels and senior leaders in a collaborative manner.

 

 

 

Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 

 

 

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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement

Location

One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)

Adam

HR Leader

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!

Margaret

Financial Analyst

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.

Dawn

Director, Customer Service

How do you collaborate with other teams in the company?

There’s a hunger for Design Thinking and making decisions based on customer feedback here at Zoro. Working on a scrum team as a UX Architect supports this directly but I’ll even get stopped in the hall by co-workers wanting to incorporate customer insights into their own projects. It comes from a culture of succeeding through collaboration.

Lex

UX Architect

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Perks & Discounts
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Parking
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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