Marketing Specialist, CRO (d/f/m) - Chicago

| Chicago | Hybrid
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We are seeking an outgoing and professional Conversion Rate Optimization Specialist to join our dynamic team of marketing and e-commerce experts. You are a curious, self-sufficient learner who understands digital marketing. You love finding opportunity through analytics, and most importantly, you have a client-service mentality. As Conversion Rate Optimization Specialist, you will support the planning of campaigns based on the business and marketing objectives, execute the campaign end-to-end using the right marketing channels, tools, and tactics. This role will require you to analyze the performance of the business, run A/B tests, and optimize the campaign and take necessary actions to deliver better results. Also required are face to face meetings with clients to discuss and guide the campaigns. Your Background

  • You thrive when you're working on multiple things at once and under a deadline
  • Exceptional client-facing skills and attention to details
  • Strong time-management, organization and communication skills
  • A positive attitude that resonates through all areas of your work
  • Marketing channel familiarity: SEO, PPC, Display, Email, Affiliate Marketing, Marketing Automation
  • You're a trusted advisor with a service mindset.
  • Able to build strong, resilient and lasting relationships with clients
  • Proficiency in Microsoft Office Suite products (Excel, Word and PowerPoint)
  • This position requires daily attendance in our Chicago, IL office and occasional travel to visit clients
  • BA/BS; Marketing, Business or related field
  • 3+ years of Digital Marketing experience on behalf of a client
  • Experience using Google Analytics, and other third-party optimization tools
  • Proven experience delivering marketing campaigns for B2C and B2B markets

Your Responsibilities

  • Support and Coordinate the launch of Optimization marketing campaigns
  • Create, Implement, and execute global campaigns, monitor, and evaluate impact
  • Execute optimization-based campaigns that produce increased engagement (top of funnel), increase conversion rates (storefront), and support with reducing churn and growth of our clients overall business
  • Execute cart abandonment campaigns using our performance marketing platform powered by Partnerize and Email marketing platforms through Whatcounts
  • Continuously monitor and seek opportunities to improve current campaigns effectiveness using existing marketing tools such as HotJar, the cleverbridge eCommerce platform
  • Troubleshoot and resolve any optimization campaign issues for assigned clients
  • Work closely with the digital marketing team to identify challenges and opportunities to be able to translate them into effective campaigns.
  • Maintain relations to client accounts and serve as contact point
  • Manage key conversion points in the customer journey for your assigned accounts with conversion growth as a goal
  • Develop a deep understanding of the Conversion Rate Optimization Industry
  • Research and implement current trends to campaign strategy on our Optimization Lab
  • Report and document overall campaign performance
  • Compile and report results of optimization campaigns from your team members and share for better team visibility and make recommendations for improvements based on analysis
  • Internal QBR/SBR data analysis and presentations
  • Support with day-to-day tasks

Consectetur adipiscing elit. SuspendisseStill have questions? Get in touch with us! Whether it's a role-specific question or a question about life at cleverbridge, we would love to chat with you and we'll do our best to respond as quickly as possible.

  • Civic Volunteer Time Off
  • Health & Wellbeing
  • Flexible Work
  • Internships & Mentorships
  • Community Spaces
  • Healthcare
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • Bit.lyAnalytics
    • IllustratorDesign
    • BasecampManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • ExactTargetEmail
    • WhatCountsEmail
    • Oracle EloquaLead Gen

Location

We have swanky penthouse digs in River North, just blocks from both Merchandise Mart and Grand station. Plus plenty of places to grab lunch or a beer!

An Insider's view of Cleverbridge

How do you collaborate with other teams in the company?

As a member of our sales team I rely heavily on collaboration. Obviously, marketing and sales work very closely together to help get our message out and bring leads in, but everyone plays a role in our success. Departments like design & development, legal & compliance, and finance all provide insights and expertise through the sales process.

Todd G.

Senior Sales Account Executive

How has your career grown since starting at the company?

When I started here, I was still, in a sense, trying to figure out what I wanted to "do" in my career. In my first year as a CS Rep, I had an opportunity to attend a six-week Introduction to Web Design, taught in-house by one of the designers. After the class ended, a position on the Front End team became available, I applied and got the job!

Andrea O.

Front End Developer

What are Cleverbridge Perks + Benefits

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education stipend
Online course subscriptions available
Customized development tracks

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