Marketing Specialist at Walgreens

| North Suburbs
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Job Summary
The Marketing Specialist is responsible for the execution of integrated marketing programs for projects that support product/service profit targets, driving demand for Walgreens offerings through unique and competitive retail positioning.
Job Responsibilities
•Develops strategic marketing briefs to ensure the attainment of business goals, marketing targets, sales goals, customer goals and vendor agreements.
•Works collaboratively with internal and external partners to develop media, secure approval, communicate status and achieve production deadlines (e.g. mass advertising, promotional programs, microsites, social media, direct marketing and event strategies).
•Develops and maintains marketing project schedules and status reports; obtains cost estimates; and tracks actual expenses.
•Provides the creative staff and agencies with clear project direction on target audience, customer insights, marketing goals and value proposition.
•Performs ongoing audits of existing project material to ensure consistency of messaging, adherence to brand guidelines, compliance and product/service accuracy.
•Collaborates to develop a set of measurement criteria to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction. Monitors results.
•Maintains knowledge of retail capabilities, customer needs, internal operations processes and competitive maneuvers.
Walgreens (walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. Walgreens is proud to be a neighborhood health, beauty and retail destination supporting communities across the country, and was named to FORTUNE* magazine’s 2019 Companies that Change the World list. Approximately 8 million customers interact with Walgreens in stores and online each day. As of August 31, 2019, Walgreens operates 9,277 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Walgreens also provides specialty pharmacy and mail services and offers in-store clinics and other health care services throughout the United States, most of which are operated by our health care strategic partners. An Equal Opportunity Employer, including disability/veterans.

Basic Qualifications

  • Bachelor’s Degree OR HS Diploma/GED and at least 3 years of marketing experience such as product marketing, advertising, creative services or customer insights.
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  • Experience developing ways of accomplishing goals with little or no supervision, depending on oneself to complete objectives and determining when escalation of issues is necessary.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
  • Experience developing and delivering presentations to various audience levels within an organization.
  • Experience with MS Office Suite.
  • Willing to travel up to 5% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • BA Marketing, Advertising, Business or Journalism.
  • At least 2 years of marketing experience such as product marketing, advertising, creative services or customer insights
  • At least 2 years of experience integrated marketing or marketing analysis.
  • At least 2 years of experience working collaboratively with internal cross-functional teams and in environments with structured marketing processes.
  • At least 2 years of experience working with budgets and project management.
  • Experience in marketing analytics and understanding quantitative analysis.
  • At least 2 years of experience using competitive and customer insights to refine marketing plans or campaigns.
  • Experience in consumer package goods, healthcare or retail marketing.
  • Experience developing marketing value propositions and positioning statements.
  • Experience in marketing national, direct-to-consumer programs.
  • Experience implementing both acquisition and retention marketing initiatives.
  • Exposure to a regulated environment with privacy, compliance and legal guidelines.
  • Experience in the Health and Wellness Industry (including Managed Care, Pharmaceuticals and Hospital Systems).
  • Experience executing marketing programs for immunization services projects.
  • Experience working in for-profit, corporate work environment.
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Technology we use

  • Engineering
  • Product
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Location

Developed and diverse suburb in N.Chicago. Opening our new Tech Office downtown at the Old Chicago Post Office in January 2020!

An Insider's view of Walgreens

What’s the vibe like in the office?

You can expect to be challenged, every day. You can also expect an extraordinarily diverse environment of collaborative professionals who are putting their talents together to fulfill the vision and mission. There are plenty of opportunities to make an impact, to grow and to learn with the team. The future of Technology is bright at Walgreens!

Carlos

Director, RunOps

What does your typical day look like?

I'm a part of the product management team where I oversee the development of complex products. A typical day for me involves juggling multiple product lines, I could easily find myself working with designers to craft mockups, defining requirements for developers, tracking development processes, or running usability tests to drive product forward.

Katrina

Sr. Business Analyst

What makes someone successful on your team?

I think the most successful individuals are those who possess two key skills 1) the ability to quickly learn and synthesize information and 2) the ability to adapt to constantly changing challenges. Given the extremely complex nature of our industry,

Emmanuel

Sr. UX Designer

How do you empower your team to be more creative?

In Rx Engineering, we are building the largest pharmacy software product suites in the industry. Innovation and quality is our DNA. We nurture through our “COOL” culture to build curiosity in new solution. We are challenged and fascinated with courage every day about this engineering journey which will change our customers’ life.

Ronnie

Director – Solution Engineering & QE

How do your team's ideas influence the company's direction?

We are faced with a host of rapid changes occurring in the healthcare and retail landscapes.. To make the most of these changes, Walgreens is adapting to the fast moving technology world of today and is committed to deploying cutting edge solutions to support our business and customers.

Doug

Senior Product Manager, Pharmacy and Retail Operations

What are Walgreens Perks + Benefits

Walgreens Benefits Overview

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. In addition to company-paid life insurance and voluntary life & personal accident insurance, the benefits below are available to our team members. To learn more visit https://jobs.walgreens.com/benefits.

Culture
Volunteer in local community
Walgreens is proud to be a Corporate Social Responsibility leader, setting the pace on some of the most important issues of our day, and our IT and digital teams are no exception.
Partners with Nonprofits
Money raised through Red Nose Day supports programs that keep children safe, healthy and educated in America and around the world.
Friends outside of work
Eat lunch together
Intracompany committees
To learn more visit https://jobs.walgreens.com/it-culture
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Every day, in a multitude of ways, the foundational principles of integrity, respect and fair dealing embraced by our founder Charles R. Walgreen inspire us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Walgreens employees can contribute up to $500 annually to their FSA.
Disability Insurance
Disability insurance covers 6 weeks at 100% base pay, 6 weeks at 50% base pay. 50% benefit may be supplemented by PTO, frozen sick, or frozen vacation.
Dental Benefits
For dental coverage, you may choose from four plan levels ranging from a basic-only option to those with orthodontia and other major service coverage.
Vision Benefits
There are three levels of benefits for vision coverage ranging from an exam-only discount option to an enhanced PPO with both in and out-of-network benefits.
Health Insurance Benefits
You have access to competitive coverage options through the Benefits Support Center, which is the Walgreens private corporate exchange.
Life Insurance
Benefit-eligible team members are eligible for company-paid term life insurance at a benefit equal to: • 1.5 times annual base salary and $25,000 for all other hourly-paid team members
Wellness Programs
Onsite Gym
Team workouts
Walgreens team fitness initiatives include Sponsored race teams like the JP Morgan Chase Run.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Walgreens provides employees with a 401(k) matching plan called the Walgreen Profit Sharing Plan. After completing one year, we match 4% of contributions $1 for $1.
Employee Stock Purchase Plan
After 90 days of service and an average of 20 hours worked per week, you are eligible to purchase WBA stock at a 10% discount off market value.
Performance Bonus
You are eligible for a corporate bonus subject to approval by the Board of Directors (unless you are covered under another bonus program).
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home. Work remotely 2 days per week and/or work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
The Transportation Benefit Plan allows you to save money by paying for your transportation and parking needs with before-tax dollars and payroll deductions.
Game Room
Parking
Professional Development Benefits
Lunch and learns
Renewal host weekly Lunch and Learns on topics selected by our team.
Promote from within
Customized development tracks

Additional Perks + Benefits

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. To learn more visit https://jobs.walgreens.com/benefits.

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