Figo, an InsurTech company, was born in a Google Tech Hub based in Chicago. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the lives of pets, Figo developed the Figo Pet Cloud with today’s pet parent in mind: socially connected, on-the-go, and mobile-dependent. Combined with simple and customizable pet insurance plans, Figo delivers peace of mind to customers in the US.

Our Culture:

People say when you love what you do it never feels like work. Here at Figo, we love pets. We love them in our laps, in our office, and in our lives. Most of all, we love knowing they are protected. Every day, not only do we get the opportunity to work towards our mission—making lives easier for pets and their people—we get to do so surrounded by others who are just as passionate about pets. Our dedication carries over into providing the best pet health coverage available and making the care of our pets as easy as possible with our first-of-its-kind Pet Cloud. What we have learned thus far—every situation is an opportunity to innovate, and every pet insured is another step towards our goal.

Why We Are Looking for You

You have a passion for technology and are a natural communicator. You love to get your hands dirty digging through marketing data and building useful reports. You excel at coordinating moving parts while keeping your eyes on the big picture. You are adaptable and can wear many hats in a fast-paced startup environment, but know how to prioritize your workload. You possess excellent problem-solving skills and work well with a small (but growing) team. Your peers depend on your expertise and describe you as analytical, conscientious, diligent, and resourceful. Most of all, you are excited about being part of an industry disrupter that is positively impacting the lives of pets and their parents!

Summary/Objective

The Marketing Analyst will organize, collect, audit and analyze data related to channel performance and marketing compliance, as well as serve in an administrative capacity to the marketing team. Their primary function is to manage the referral channel—from onboarding partners and analyzing channel performance to acquiring new customer reviews and ensuring responses to negative online reviews are made in a timely manner. This position will also serve in an administrative capacity to the marketing and creative teams by curating the marketing collateral log (for compliance purposes)—including archival organization—and coordinating event enrollment. The Marketing Analyst may be called upon to assist with the preparation and analysis of other marketing reports (periodically). This role requires strong organizational skills, a high attention to detail, critical thinking and analysis, and exceptional writing and communication skills. The Marketing Analyst will report to the Director of Marketing and work cross-functionally with other departments to acquire channel data and accounting reports.

Responsibilities

Holistic management of the referral channel, including:

• Customer communication and reputation management—working cross-functionally with the customer service team to ensure timely responses to negative and positive reviews
• Onboard new referral partners—ensuring necessary paperwork and technical elements are in place and other administrative duties associated with the onboarding process
• Participate in the creation and support the execution of marketing initiatives
• Review monthly invoices and performance reports for individual partners and the channel
• Audit individual partner content and promoted site material; coordinate the distribution of updated content to partners as needed
• Track vendor invoices for payment and assists with monthly budget reconciliation, working with the accounting team
• Analyze channel performance data and make recommendations for program improvement

Marketing Compliance:

• Log or update marketing collateral on master compliance spreadsheet
• Organize storage of collateral for regulatory purposes
• Provide documentation related to the marketing compliance, as needed
• Liaise with the underwriter on the incorporation of new marketing compliance standards

National Events Administration:

• Help identify events—in both the Insurtech and pet space—that provide optimal (quality) exposure for our brand and product
• Handle the registration for all company attendees and event logistics (incl. shipping, booth, and utilities, etc.)
• Log events and track expenses for budgeting purposes
• Provide analysis of event channel performance

Other Role Highlights:

• Prepare reports for internal business and/or legal reviews
• Attend meetings with Figo staff and partners for channel development and compliance updates, planning, and reporting

Essential Skills

• Strong time management and organizational skills
• Ability to multitask in a fast-paced, entrepreneurial environment
• High level of accuracy and attention to detail (an analytical mindset)
• Strong communication skills—both written and spoken—with a “social voice” top-of-mind for interacting with customer reviews
• Strength in rolling with rapidly changing deliverables and priorities
• Ability to both work independently and work cross-functionally with other departments

 Our Technology Environment

• Cloud-based business applications and file storage (Salesforce CRM, Dropbox, etc.)
• Dashboards and User Analytics (Google)
• Microsoft Suite/Office365 (Excel, Word, etc.)
• Communication & Project Management Tools (Slack, Trello, etc.)

Education and Experience

• Bachelor’s degree (or equivalent experience along with an Associate’s degree)
• 2-4 years of experience in a marketing support or analyst role (preferred)