Marketing Specialist
Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving over 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recently selected for Crain's Best Places to Work in Chicago, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.
We are looking for a Marketing Specialist to support the marketing team with events, web content, social media, and campaigns. You will have a key role helping plan and execute a variety of marketing projects and will have the ability to work across multiple departments. This is a great opportunity to learn and build a career in marketing at a growing company.
What It Takes:
- Relentless pursuit of excellence
- Pays close attention to detail
- Willingness to learn
- Strong initiative, drive, and self-direction
- Proficiency at juggling multiple tasks
- Being comfortable in a fast-moving and quickly-changing environment
- Ability to partner with others to accomplish goals
Key Responsibilities:
- Content
- Work with multiple departments to develop webinar topics, create compelling content, and maintain our calendar and website
- Work with digital team to promote upcoming and past webinars to targeted audiences
- Help develop and publish relevant, high-quality content, including written, images, video
- Social Media
- Work with marketing team and other departments to create and maintain the social media calendar
- Write and schedule social media posts to promote content, events, and company culture
- Monitor and track engagement on LinkedIn, Twitter, YouTube, and Facebook
- Elevate brand awareness and increase feed content by retweeting and sharing posts from news sites and thought leaders in the industry
- Events
- Assist in event planning and logistics for tradeshows including sales preparation, vendor management, and metric reporting
- Utilize past metrics and internal feedback to strategically build events calendar that will increase brand awareness and drive revenue
- Work with digital team to promote events and product marketing team to develop messaging
- Develop schedule of dates for key deliverables
- Maintain events page on our website with updated event information
- Work with vendors on necessary promotional items and handouts
- Additional responsibilities
- Help create reports to measure and analyze success of content, events, and social media
- Monitor industry and marketing trends
- Work with designer to create graphics for events, webinars, and social media
Qualifications:
- Bachelor's degree
- 2-3 years' marketing experience
- Exceptional verbal and written communications skills
- Strong attention to detail
- Proficient in Microsoft Office and social media platforms
- Knowledge of Hubspot and Adobe Creative Suite are a plus