Marketing Strategist (Travel Vertical) at Bounteous (Chicago, IL or Remote)

| Chicago | Remote
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We are looking for an experienced Marketing Strategist to join the Customer Marketing Team. This data-driven digital strategist will primarily be focused on developing an omnichannel communications strategy and setting clear, tactical direction across multiple channel execution teams. This positive, collaborative, forward-thinking team member will own the marketing strategy across owned & earned channels (primarily centered on email) considering our client’s entire customer lifecycle, supporting the documentation of use cases, proposing improvements across the digital customer journey & creating deliverables that drive client business objectives.

Role and Responsibilities

  • Identify and articulate data-driven strategic recommendations and innovate with client and Bounteous team members on tactical approaches to improving customer experience, conversion & retention rates
  • Support development of digital capabilities by working closely with execution teams to identify & implement strategies to elevate marketing tactics and build automation & scale for overarching marketing operations
  • Own the review and analysis of campaign & client business reports, identify key insights and translate those to tactical plan recommendations
  • Research products, services and current strategies to identify new opportunities within existing accounts.
  • Ownership of strategic deliverables across client accounts, deliverables could include but not limited to: email channel strategy & testing plan design, review & promote campaign cohesiveness across digital channels (email, paid media, web experience, and others) and lead channel experts on overarching strategic recommendations, populate and evolve strategic framework as information and program insights adjust throughout a client engagement and deliver data-driven strategic recommendations with confidence, able to research & write white papers and one sheet documents, review campaign analytics, consolidate and present findings to clients, support development of project and creative briefs; provide execution teams with enough strategic insight and detail to successfully execute on the recommended strategies.
  • Elevate client’s marketing strategy by ideating and presenting proactive recommendations to account & delivery teams, defining quality standards and recommending process changes
  • Create creative briefing documents and be able to communicate and hand-off strategic plans to execution teams (creative and development) in collaboration with the project manager and account manager

Preferred Qualifications

  • Strong business acumen to support the understanding of client challenges and measures of success, and ability to express recommendations to steer client perspectives. Must be willing to challenge upwards for best interest of the program, where appropriate and with supporting strategic rationale or justification.
  • Has the ability to pivot strategies with changing client needs.
  • Must be proactive and have the ability to work independently and initiate internal and direct client communication based on project needs.
  • Has experience quickly learning the capabilities of new technologies and identifying realistic use cases.
  • Ability to drive consensus and alignment for decision-making across multiple stakeholders.
  • Excellent analytical skills and strong attention to detail.
  • Ability to collaborate with client and Bounteous marketing, media strategy, experience design and analytics teams to create comprehensive plans and approaches to achieving specific business goals
  • Preference given to candidates with experience in the travel & hospitality space.
  • Must have excellent remote presentation skills and experience presenting to leadership.
  • Experience with and working knowledge of enterprise MarTech, including Adobe Campaign.
  • Preference given to candidates who have experience utilizing AirTable and WorkFront tools.
  • Experience with 1st party data and owned customer acquisition channels: digital marketing strategy, testing and deployment, including email, text and push notification campaigns
  • Experience with website personalization and paid customer acquisition channels: experience & knowledge of enterprise personalization, CRO strategy and website personalization, experience & knowledge of organic/paid social/search campaigns.

#BI-Remote
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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.

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Technology we use

  • Engineering
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Location

We're headquartered in Ravenswood, Chicago, a family-friendly neighborhood that has a plethora of unique shops, restaurants, and breweries!

An Insider's view of Bounteous

What does your typical day look like?

There is no typical day for a Data Scientist. Some days I am heads-down coding 80% of the time; others are filled with multiple client presentations, internal discussions, or even writing a blog post. Being able to utilize my data science knowledge and make an impact on clients' business is an incredibly rewarding experience for me.

Vera

Data Scientist

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Yes, we offer competitive paychecks and annual bonuses, but we also offer top-of-the-line healthcare, vision, dental, disability, and life insurance; flexible spending accounts, including transportation savings; 401(k) benefits; and a take-what-you-need vacation policy. At Bounteous, rewarding our people for a job well done is the most important job we do.

You could say our perks start with free craft brew (including Bounteous' own) at Beer O’clock or with the Friday lunches and snacks all day, every day. Offering flexible working hours and choosing from two comfortable offices in public transportation and restaurant-friendly locations are definite pluses. For some, it’s the shiny new Apple computers and displays. For others, it’s our annual Hackathon, lunch and learn sessions, a tech conference, or certification opportunity. Or maybe it’s simply the camaraderie during an annual 5K, a bunch of coworkers kicking back and playing games during happy hour, a competitive dodgeball tournament, or bringing a date to our annual holiday bash. No matter which is your favorite, Bounteous is never short on perks!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

First-rate salary, “Take What You Need” vacation policy, and competitive bonus incentives • The opportunity to work side-by-side with smart, passionate team members and to be paired with a Mentor and Career Coach to help you reach your personal and professional development goals! • Amazing, holiday parties and frequent team activities, get-togethers, shindigs, and powwows, including an annual Hackathon! • An incomparable benefits package for you and your family, including: 401(k) retirement; fully paid premiums for healthcare, long-term disability, and life insurance; and dental and vision programs • Opportunities to regularly participate in community volunteer events and our charitable contribution program

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