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Marketing Strategy Manager

| Chicago


Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.


Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering an exceptional experience that connects them to our merchants and in turn drives business growth.


As a Marketing Strategy Manager, you will own the marketing strategy behind Living Social, a Groupon brand.  This position requires critical thinking, a bias for action, strong communication, problem solving skills, ability to self-start and comfort with ambiguity.


To be successful in the role, you will need strategic experience to enable you to define realistic plans, think creatively, analyze impact, and execute daily. You lead with an audience first mindset, and have firsthand knowledge on how to project manage compelling campaigns that drive consumer action. In addition, you should have outstanding collaboration and relationship building skills.


We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?


You Will Spend Time on the Following:

  • Dig into Living Social performance data to determine the strategy for the Brand go forward including:

    • Role of the Living Social Brand

    • Brand Positioning

    • Acquisition strategy

    • Owned and Paid channel plans

  • Partner with the Revenue Management team to react to business trends with levers in real time

  • Own the Creative Brief and work with Design to bring the Marketing messaging to life through engaging creative

  • Build large-scale campaign plans (Holiday, Mother’s Day), aligning all partnering teams to a common goal

  • Drive innovation by testing new, creative Marketing messages

  • Collaborate with Product teams to deliver new Marketing tools and capabilities


We’re excited about you if you have:

  • A bachelor's degree in business, marketing, or similar

  • 6-8 years of experience in management consulting, e-commerce marketing, or merchandising

  • Strong organizational and project management skills

  • An appreciation for deadlines and are efficient and organized, like a human filing cabinet

  • The ability to thrive in a fluid and dynamic fast-paced environment, and embrace ambiguity

  • A deep understanding of how to interpret and present data and insights clearly while driving action and results

  • A general understanding of creative processes, which would assist you in hosting briefs with the design team

  • Experience running brand, marketing, and advertising initiatives and/or situational assessment, strategy, and tactical plan development

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.