OMNI CHANNEL CAMPAIGN MANAGER at Conversant

| Chicago
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What You Do

 

Leveraging data and insights, you create the strategy and execute scalable, omni-channel, personalized campaigns to prospects and customers that build and nurture awareness, influence buying decisions, generate demand, drive and accelerate leads and support revenue growth for Epsilon. You determine and direct strategic campaign planning and lead a regular execution cadence of digital and physical, inbound and outbound campaigns.

 

You have ownership and responsibility to establish integrated campaign goals early and to share / socialize with fellow marketing colleagues, which maximizes execution efficiency. You will gather and communicate campaign results during and post-execution.

 

You develop engagement-oriented campaigns across all channels to generate marketing qualified leads (MQLs) that support opportunity, pipeline and ultimately revenue growth. You interpret analytics information, including behavioral results data, to drive optimization of customers engagement.

 

Campaigns include emails, direct mail, paid social, promotional materials, websites, microsites, videos, sales ready conversation starters, landing pages, slides, blog posts, events, sponsored events, high-impact content, and similar assets. You are not solely responsible to create this campaign content but will advise and inform the overall campaign strategy to the teams responsible for their development.

                                          

Partnering with our marketing data analysts, you determine metrics, reporting, and analytics to understand and optimize campaign drivers and impact. Our go-to-market teams (fellow marketers and sales stakeholders) look to you to identify new opportunities to deepen engagement and expansion with both new and existing customers.

 

Who You Work With

 

You partner with fellow marketing teams to fulfill your responsibilities of directing the omni-channel strategy, leading the strategy and execution and optimization of customer-centric, data-driven, integrated marketing experiences and campaigns to our key targets (prospects and clients).

 

Your marketing partners include creative, event marketers, product and vertical marketing experts, analyst relations, strategic comms, content marketers and analytic teams – all helping us craft compelling prospect / customer experiences. You also work with sales stakeholders in targeted industries (such as Retail, Financial Services, Restaurants and Travel) and product areas to align on campaign targets and goals and communicate post-execution results.

 

You guide / partner with the creative team for appropriate support across all channels and assets used in the campaigns. Your role is to bridge across the integrated team to shape and develop a coordinated campaign strategy. You make recommendations to fellow marketers and sellers for opportunities to create and execute campaigns and the appropriate campaign structure to support awareness or lead generation goals. You identify ways to best leverage content to support campaign goals, including advocating net new and repurposing existing content.

 

How You’ll Be Measured

 

Your goals are top-of-funnel awareness and engagements and middle-of-funnel lead generation, with accountability to improve and optimize both. You have the decision-making ability and authority to determine campaign strategy and enact execution adjustments. Wherever possible, your performance will be measured quantifiably, versus qualitatively, focused on outcomes versus output and results vs activities.

 

The key lead generation metric is creating and cultivating MQLs that are actionable by Sales to convert to SQLs. Other metrics include campaign responses (engagements), number of sales meeting requests from customers / prospects, lead velocity and conversions.

 

You’ll also be measured by your ability to:

  • strategically develop and execute multi-touch, innovative and results-focused omnichannel campaigns that are compelling, relevant and tailored to a specific audience/market.
  • grow Eloqua and Salesforce.com knowledge and expertise. Such as University classes and Masters Certification.
  • partner and influence cross-functional teams.
  • communicate campaign results effective with fellow marketers and sales stakeholders.

Role Requirements

  • Bachelor's degree in Mktg, Business, Communications
  • 5+ years of digital marketing experience in either B2B or B2C environments
  • Proficiency with marketing automation tools and processes – Eloqua, Marketo, Hubspot, or similar
  • Proficiency with Salesforce.com (SFDC)
  • Proficiency with Marketing Performance Reporting platforms, such as InsightSquared, Domo, Microstrategy or similar
  • Experience driving digital and offline strategies and campaigns that generate measurable demand
  • MarTech / AdTech industry experience beneficial
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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