Omnichannel Marketing Manager at Epsilon

| Chicago
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Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
About this Role
The Omnichannel Marketing Manager plays an integral role in shaping demand generation strategy and executing & optimizing scalable campaigns to prospects and customers that influence buying decisions, accelerate pipeline and support revenue growth for Epsilon. You drive strategic campaign planning and regular execution of inbound and outbound channel optimization that support Epsilon PeopleCloud, our industry leading marketing technology suite of SaaS products and digital media solutions.
Responsibilities
  • Take business goals and customer pain points to formulate successful go-to-market strategies-developing the appropriate mix of paid and organic tactics and aligning channel, content and creative to drive marketing ROI. Our go-to-market teams (fellow marketers and sales stakeholders) look to you to identify new opportunities to deepen engagement across the customer lifecycle to achieve organic new business and cross-sell/up-sell revenue targets.
  • Plan and manage an integrated campaign calendar, sharing with key marketing, sales and product stakeholders on a regular basis.
  • Develop nurture campaigns based on target buyer personas and real-time measurement of lead quality and conversion.
  • Manage and optimize inbound and outbound campaign performance across email, content syndication, direct mail, digital advertising, SEO and more to generate marketing qualified leads (MQLs) that are actionable by Sales to convert to SQLs and engage contacts in the buying group to support pipeline and revenue growth.
  • Report on and communicate monthly channel and campaign level results, including account engagement, meetings, pipeline, close-won revenue, etc.
  • Partner and influence cross-functional teams, including creative, event marketers, product and vertical marketing experts, analyst relations, strategic comms, content marketers and analytic teams-all helping us craft compelling prospect / customer experiences. You also work with sales and product stakeholders in targeted industries (such as Retail, Financial Services, CPG, Restaurants and Travel) and product areas to align on campaign targets and goals and communicate results.

Role Requirements
  • 5+ years of demand generation experience, preferably in fast-moving B2B marketing services, enterprise SaaS companies or advertising technology organizations
  • An innovative, self-starter who sees 'ambiguity' as an opportunity as opposed to a hurdle and thrives on challenging yourself to push beyond conventional thinking
  • Bachelor's degree in Marketing, Business, Communications
  • Experience with Salesforce, Eloqua, HubSpot and Account-Based Marketing (ABM) tools
  • Ability to manage budgets, including understanding of basic finance principles
  • A results-driven marketer passionate about demonstrating value to your stakeholders
  • Thrives in fast-paced environments, is flexible and able to adapt to changing scenarios, rolls up their sleeves and gets the job done

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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Technology we use

  • Engineering
    • C#Languages
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    • JavaLanguages
    • JavascriptLanguages
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    • RLanguages
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    • D3JSLibraries
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    • Juptyer NotebookLibraries
    • AngularJSFrameworks
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    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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