Paid Marketing Manager

| Chicago
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Wyzant is on a mission to make the world a better place by empowering people to teach and learn from one another. We help students of all ages accomplish their learning goals by providing them with 1-on-1 expert support on our industry-leading online platform. We’re looking for an experienced Paid Marketing Manager to lead the strategy, creation, execution, analysis, and optimization of our SEM and paid marketing initiatives. This role requires a data-driven self-starter who can run our current tactics, while also developing the strategy for driving paid search growth for the Wyzant brand. Wyzant relies heavily on business intelligence, analytics and A/B testing, as well as regular qualitative research. Our teams embrace a collaborative philosophy, but are still nimble enough to move quickly.

What you’ll do:

  • Own and manage all things SEM and paid marketing – Google and Bing Ads accounts, Facebook, Snapchat, traffic, landing pages, metrics, dashboarding, and reporting
  • Provide laser-focused, daily attention to our SEM and paid marketing trends and KPIs
  • Monitor the performance of our accounts to ensure we are spending our budget efficiently, yet effectively enough to maximize impact on our growth goals
  • Reconcile SEM and paid marketing data with business performance data to identify optimization opportunities & trends that can help fuel further growth 
  • Build and maintain a growth model to be used for forecasting and predictive analysis
  • Improve paid marketing performance through continual testing and expanding on keywords, ad copy, landing pages, bidding strategies, etc.
  • Work with senior leadership to help define the overall paid search strategy

Requirements:

  • 4+ years of experience working in paid search
  • A deep understanding of paid search marketing and how to manage a large, complex account at scale
  • High level of proficiency in Microsoft Excel and can easily use pivot tables and other Excel functions to identify optimization opportunities; knowledge of SQL or a programming language
  • An analytical and problem-solving mindset with a drive towards actionable insights
  • Strong understanding of digital marketing, web analytics, and attribution analysis
  • Excellent verbal and written communication skills
  • Proven track record of making recommendations and identifying trends from complex and diverse data sets
  • Proactive and intellectually curious and able to start and complete projects end-to-end
  • Bachelor’s degree with focus in Statistics, Business, Marketing or related field, or relevant experience
  • Experience with Tableau is a plus
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • PythonLanguages
    • RubyLanguages
    • Vue.jsFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement

Location

1714 N. Damen Suite 3N , Chicago, IL 60647

What are Wyzant Perks + Benefits

Culture
Volunteer in local community
We regularly get groups of people together to walk dogs as a nearby shelter, play with cats at a nearby cafe, and help out at the food pantry.
Eat lunch together
Intracompany committees
Our social and culture committee is always coming up with fun ideas to keep things interesting.
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Wyzant provides employees with a 401(k) matching plan managed by Principal. We match 100% of the first 3% you contribute and 50% of the next 2%.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. We also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
We host company outings throughout the year.
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Employees regularly bring their dogs to work.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Wyzant offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
We host lunch and learns on occasion
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Really, Really Generous Vacation Package - Free Coffee! Free Soda! Free Snacks! - Dogs. Real Dogs - Drinks on Fridays - Free Yoga. Namaste - 50% Off on Wyzant. Learn Stuff! - Discounted Gym Memberships - Wear What You Want. No Jorts - Maternity and Paternity Leave

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