Neighborhoods.com is seeking a dynamic and self-motivated Paid Media Specialist to join our team. This position will be responsible for creating, executing, and optimizing paid media advertising for the company’s two brands in order to improve online reach, strengthen engagement and support larger marketing and business objectives. 

Neighborhoods.com is the first online real estate resource to put the neighborhood at the center of the home search. Our platforms, 55places.com and Neighborhoods.com, invite users to imagine their life in a new area by providing a local’s perspective, including detailed descriptions and resident reviews of schools, amenities, and the surrounding community.

At Neighborhoods.com, we’re all about transparency. Continuous improvement is one of our core values. If you’re a paid media enthusiast looking for a company where you can grow, have a real impact and be part of an award-winning culture, we want to hear from you!

What you’ll be doing as our Paid Media Specialist:

• Working directly with the Paid Media Manager across paid marketing channels including Paid Search (Google and Bing), Paid Social (Facebook), Display, and Video
• Monitoring performance metrics daily, to identify trends and optimize campaigns
• Recommending program optimizations; using knowledge of platform-specific capabilities and integrated media opportunities
• Building Paid Search campaigns from top to bottom, including keyword research, writing ad copy and uploading the campaigns to search engines
• Optimizing Paid Search campaigns through search query reporting, ad copy testing, creating ad extensions, and conducting marketing research to find changes in the landscape
• Executing set-up of Paid Social campaigns, including building ads and audiences
• Compiling ad specifications and deadlines to share with internal and external creative partners
• Leveraging tracking URLs and building/implementing third-party ad serving tags for various digital placements
• Using paid social and display performance data to recommend and implement optimizations to improve overall campaign performance
• Collaborating with branded content teams, our analytics manager, and design/engineering team members in order to align Paid Media and product strategies
• Staying up-to-date on current paid media trends, best practices, and technologies
• Ad hoc duties as assigned

Within 3 months, you will:

• Have a strong understanding of our marketing goals and the role that each media channel plays in reaching those goals. 
• Be able to comfortably navigate the various ad platforms and be familiar with the account structure of each.
• Be able to make optimization decisions in the channel in which you have the most experience.
• Create paid search campaigns for new communities on our websites.

Within one year, you will:

• Confidently own at least one of the company’s paid advertising channels.
• Recommend and test new initiatives, with support from the Paid Media Manager.
• Be self-sufficient in day-to-day tasks.
• Independently optimize campaigns and recognize trends.

We think you could be really successful if you:

• Want to be hands-on with our Paid Media initiatives
• Maintain positive energy in a team environment
• Can handle multiple projects and manage deadlines
• Are open to learning new processes and comfortable with changing priorities
• Are self-motivated and curious, with a desire to analyze data and find trends in performance
• Enjoy taking ownership of your work in a small team environment
• Are detail-oriented and proactive in recommending solutions to improve performance and efficiency

Basic requirements to do the job:

• 2-3 years of Paid Search, Paid Social, or Display experience
• Bachelor’s degree in Marketing, Communications, Journalism or a related field, or equivalent professional experience
• General knowledge of paid media industry trends, standards, and products
• Effective time management and organizational skills
• Proficiency in Google Suite
• Proficiency in Excel

Bonus points if you have:

• Moderate to advanced knowledge of Excel
• Experience working with Google Analytics and/or Google Data Studio
• Google Ads, Bing, or Facebook advertising certifications
• Experience working on a Mac

The Interview Process:

• Phone or video interview with a member of People Operations
• Video interview with our media manager
• Video interview with our VP-Marketing
• Offer

Why Neighborhoods.com?

• The standards: insurance, 401k with match, flexible PTO, and casual dress code
• Paid parental leave
• Pre-tax commuter program
• Volunteer and charity opportunities
• Transparent and approachable leadership and management
• You will help people on the journey to making one of the single biggest decisions of their life!

Our team is currently working remotely. Our company intends to return to in-person office work when it is safe to do so and employees feel comfortable going in.

Neighborhoods.com is an equal opportunity employer of people from all different backgrounds, ethnicities, races, colors, religions, sexual orientations, gender identities, and ages. We strive to foster an inclusive environment that is comfortable for everyone. We will not tolerate harassment or discrimination of any kind.

We encourage candidates from marginalized and/or underrepresented communities to apply, as we value the unique insight and experiences you bring to the table. Like many companies, we still have work to do in creating the diverse and equitable workplace we aspire to, but we are actively working toward this goal through policies and training that foster a workplace where everyone has the same opportunities to contribute and be successful. If you have any questions about whether or not you should apply and/or whether your work experience matches a particular requirement, please reach out to us at [email protected].

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.