ThinkMarkets is a global online brokerage firm, specializing in Foreign Exchange, Cryptocurrency and Commodities trading. Our mission is to disrupt the brokerage industry with our award-winning technology platform, superior data insights, and effective marketing practices.

We are seeking an experienced Paid Search Manager to help us take an agency-led function inhouse and rapidly grow the account across the world. This is a highly visible role within the marketing organization.

This technical individual will be responsible for the daily optimization operations, tracking and prioritization of what is currently being deployed; then taking the platform to the next level, working with data scientists to build an informed and automated search strategy.

To be successful, this individual must have a proven track record of managing PPC for an international brand and/or managing multiple brands simultaneously in an agency-led environment, as well as an intense curiosity for marketing automation. This role is based in our Chicago office and reports to the Head of Performance Marketing.

Responsibilities:

• Successfully develop a campaign structure that optimizes a global approach while maintaining operational efficiency.
• Develop KPI’s and work closely with data science team to build reporting and BI lead decision framework.
• Develop and present weekly performance analysis while proactively addressing trends and recommending next steps.
• Lead conversations with our partners in trading, analytics, and data science to create tools to build and automate the channel at scale.
• Maintain and monitor keyword bids, account bidding & investment strategy, impression share, quality score, and other important metrics.
• Creative/copy writing and developing our continuous learning testing plans.
• Manage all paid-search channels including SERP, YouTube, and Apple search.
• Develop a data-driven approach for informing investment and testing decisions.
• Demonstrate passion for digital marketing by proactively finding and building recommendations on new ways to improve performance
• Understand search best practices, drive process improvements, and find new ways of operating, with a focus on simplification, scale, and efficiency

Skills & Requirements:

• In-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics and other web analytics packages)
• AdWords Certified in Advanced Search required; Display and Analytics preferred
• A solid understanding of Google analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experienced in tag architecture
• KPI driven and results oriented to drive innovation across media execution
• Experience in hands-on ad operations in agency environment OR in-house digital marketing team for a global brand
• Exceptional written and verbal communication skills

Skills Desired:

• International search management
• Data science and BI lead decision making
• GTM and tag management best practices
• FinTech or Finance company experience a plus