Paid Search Manager at Motorola Solutions

| Chicago
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If you are a current Motorola Solutions employee, please click this link to apply through your Workday account.
Company Overview

At Motorola Solutions, we create technologies our customers refer to as their lifeline. Our technology platforms in communications, software, video and services help our customers work safely and more efficiently. Whether it’s helping firefighters see through smoke, enabling police officers to see around street corners, or reliably keeping the lights on in homes and businesses around the world, our work supports those who put their lives on the line to keep us safe. Bring your passion, potential and talents to Motorola Solutions, and help us usher in a new era in public safety and security.


Department Overview
The North America Integrated Marketing and Communications team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The IMC team drives all campaigns, demand generation and marketing programs across the key vertical markets Motorola Solutions serves.
Job Description

Paid search marketing is at the heart of the integrated marketing strategy and a significant driver of web traffic and lead generation for the business. The Paid Search Manager will work directly with the integrated marketing managers to build, optimize and maintain highly converting paid search campaigns for a variety of industries, each with their own goals, objectives and nuances. The Paid Search Manager will drive quantifiable results, provide data-driven media recommendations, and execute plans that truly affect consumer behavior. 

The ideal candidate for this role not only has a passion for search engine marketing, but would learn about the broader paid media strategy and tactics (programmatic, retargeting, social, etc.), as this individual would have the opportunity to grow into a broader paid media role in the future.

Primary Responsibilities Include but not limited to: 

  • Manage Google Search, Shopping, Display, Remarketing, and other search marketing campaigns 

  • Define go-to-market PPC strategy and KPIs for all lines of business in partnership with marketing managers. Lead development of 1st and 3rd party audience strategies.

  • Conduct keyword research, monitor and perform routine optimization for paid search campaigns, impression share, quality score, bid strategy management, budget allocation, forecasting, performance monitoring, and testing ad format and landing pages. 

  • Monitor and analyze competitor activity, marketplace trends and adjust strategies accordingly.

  • Develop and test copy that drives performance. Conduct A/B testing with ad copies, landing pages, images, and more.

  • Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page.

  • Optimize shop campaigns to drive conversions and sales on eCommerce site. 

  • Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape 

  • Collaborate closely with integrated marketing managers and marketing operations team to align campaign and search strategies to wider organizational objectives. 

Additional Knowledge/Skills

  • Bachelor in Business, Marketing, Advertising or related field preferred

  • 5+ years experience in digital marketing and paid search/media advertising preferred

  • Google AdWords expert

  • Extensive hands-on experience managing and optimizing paid media programs, including managing paid search and paid media budgets, campaign execution, and analysis.

  • Familiarity with organic search (SEO) and how it impacts paid search, plus social advertising and web usability. 

  • Wider understanding of biddable media (Social, Search, Video, Programmatic)

  • Analytical mindset, with the ability to identify trends and insights through data analysis and clearly communicate findings and visualize data in dashboards and presentations. 

  • Experience with search data tools and technologies like SEMRush, SimilarWeb, etc. 

  • Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees. Experience presenting to senior-level leadership. 

  • Strong analytical and organizational skills, attention to detail, a self-starter mindset, and a willingness to challenge and re-imagine the status quo. 

  • Experience vetting, engaging, and working closely with third party paid media vendors.

  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building

  • Experience with marketing automation (Eloqua) and CRM (Salesforce) reporting and programs

  • Ecommerce experience a plus


Basic Requirements
  • Bachelors Degree


Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
No


EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • ITILFrameworks
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • SalesforceCRM
    • GoogleEmail
    • MarketoLead Gen
    • Oracle EloquaLead Gen

Location

Located in the West Loop, one block from Ogilvie Train Station and Union Train Station. The office is also close to multiple CTA stops.

What are Motorola Solutions Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes telecommuting at Manager discretion.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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