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Paid Search Manager

| Chicago

Company Description

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The Paid Search Manager will join our Digital Team and help drive lead generation across Health, Medicare, Life and Small Business Insurance.  Key success metrics will include lead volume, conversion rates, retention and customer satisfaction rates, and cross sell revenue.

This individual will achieve this by working closely within the Digital Marketing team.

Responsibilities

  • Oversee the development, direction and optimization of GoHealth’s paid online marketing efforts for Health, Medicare, Life and Small Business.
  • Work collaboratively with captive business owners, account managers and sales executives to maximize ROI/CPA goals on multi-million dollar budget.
  • Retain and foster the growth of the Analyst position.
  • Serve as primary business contact to both external platform partners & the search engines.
  • Identify, negotiate and buy media from existing and new media partners.
  • Communicate high-level insights to the Executive team regarding performance of programs, value-added testing, forecasting and the state of online marketing.
  • Create models to address the marginal value of increased spend.
  • Build processes to quickly identify shifts in performance and a plan for response.
  • Leverage and craft complex bidding solutions to improve ROI at a keyword level beyond the performance of 3rd party solutions.
  • Develop and execute multivariate and A/B landing page tests across verticals to provide an incremental lift to our converted user base. 

 

Qualifications

 

  • Bachelor Degree in Marketing, Advertising, Mathematics, Business or related field.
  • Minimum of 4 years of experience in PPC, Paid Search, SEM in e-commerce or B2C industries.
  • Expert-level understanding of AdWords platform and SEM best practices.
  • Technologically savvy, quick learner with outstanding Excel skills.
  • Familiarity with web tools such as Hubspot, Unbounce, Google Optimize & Analytics.
  • Proven track record of delivering quantifiable results at scale.
  • Ability to prioritize top-level departmental and company-wide goals while maintaining exceptional attention to detail.

 

 

Additional Information

 

  • Open vacation policy
  • 401k match program
  • Medical, life, dental, and vision benefits
  • Flexible spending accounts
  • Subsidized gym memberships
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • GoHealth is an Equal Opportunity Employer
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages

Location

214 W. Huron Street , Chicago, IL 60654

What are GoHealth Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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