SEM Marketing Manager

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ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our allows all of our users the power to make smarter business decisions based on data-driven analytics.

Over the past couple years, the buzz around our platform has been growing rapidly. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill and positive feedback. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

As the SEM Marketing Manager (Paid) you will be a vital part of our growing Marketing team, creating & optimizing SEM campaigns, while driving strategic decisions using data. The ideal candidate will have a talent for strategizing and prioritizing projects, as well as the drive and ability to execute at a fast pace while still paying attention to the details.

What Your Day Could Consist Of:

  • Actively manage paid search campaigns to maximize scale within efficiency targets and monthly budgets
  • Create, update, and maintain regular reporting for testing and ongoing performance of all SEM and paid marketing efforts
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusionsIncluding optimization of keywords, landing pages, ad copy, ad distribution, and so forth
  • Responsible for monthly billing and accrual process form SEM, as well as assisting in the forecasting of future performance
  • Exploring new partner opportunities and managing current vendor relationships
  • Research and lead international SEM expansion
  • Collaborate, support, and assist team members to optimize their performance, sharing performance reporting and other creative and website resources
  • Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media

What Is Needed:

  • 3+ years managing paid search campaigns in-house, across major search engines
  • Expertise in Paid Search and Paid Social required
  • Solid understanding of media technologies and emerging trends
  • Excellent communication and presentation skills including written and verbal
  • Strong analytical skills. Must be able to gather, analyze, summarize, and present using data
  • Ability to thrive in a fast-paced, constantly evolving, dynamic environment
  • Ability to work independently as well as work in a team in a collaborative, problem-solving environment.

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.

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