Paid Search Specialist
We are looking for a paid search specialist to join our growing Digital Marketing Department. The Paid Search Specialist spends the day managing the client relationship as well as optimizing campaigns on Google, Bing, Facebook, Waze and Amazon.
- Manage Paid Search campaigns within Google Ads, Bing, Waze and Amazon.
- Hold monthly review meetings with clients to go over KPIs such as CTR and Search Impression Share.
- Optimize campaigns on a daily basis; some items include updating keyword lists, going through search terms, updating ad copy, etc.
- Become efficient in Excel, as well as the other Google Suite products.
- Track and ensure client monthly budgets are spent for the highest ROI.
- Find opportunities for clients within their current accounts.
- A strong understanding of Google Ads and Bing platforms.
- Proficiency in Google Suite products as well as Excel.
- Excellent communication and written skills.
- Google Ads Fundamentals & Search Certification preferred.