Digital Marketing Manager
Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
Do you have a passion for digital marketing? We are looking for a self-driven candidate who is excited about pushing the boundaries of our paid search campaigns through data analysis, consistent testing and creative strategic optimization and execution.
What you do at Avant:
- Daily management of Avant’s Paid search channels across multiple product lines. Responsible for driving growth and performance metrics.
- Solution-focused! Maximize opportunities through tactical strategies, technologies and creative solutions to roadblocks.
- Develop and execute an optimization strategy across campaign variables; bid pricing, ad copy, landing pages, keywords with limited handholding.
- Identify and launch testing initiatives across paid search channels.
- Tell a story with data; independently analyze, isolate issues and opportunities and make recommendations.
- Manage external vendors; driving value and ROI.
- Independently recognize and drive communication across internal and external stakeholders.
What you might own at Avant:
- Launch a new paid search campaign for a new product
- Test a paid social campaign for the Avant Credit Card product
- Collaborate with the analytics function on bid optimization and execute test
- Test different audiences to maximize funnel
- Collaborate with legal on targeting strategies
Why you are a fit for Avant:
- Bachelor’s Degree
- 3-5 years of work experience in Paid Search
- You’re data obsessed and love analyzing and solving problems at scale
- Ability to identify trends and act accordingly
- Expert knowledge in paid digital platforms and web analytic tools; Google Adwords, Bing, Facebook,etc.
- Previous experience with SQL a huge plus
- An inquisitive, logical mindset with an attention to details- they matter!
- Ability to break down complex issues in manageable pieces
- Self-motivated; takes accountability and ownership of their work
- AdWords certified
- Proven work experience managing B2C accounts
- Background in the financial space is a huge plus
Why Avant is a fit for you:
At Avant, we believe our values make a difference:
-We value, support, and help each other grow
-We are committed to active inclusion and diversity
-We are transparent and believe the best idea wins
-We succeed when our customers succeedWe get sh!t done… responsibly
-And we keep it fun!
We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.