Basis Technologies

Paid Social Specialist (Remote Optional) at Basis Technologies

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ABOUT THE TEAM

Basis Technologies' national Paid Social team leverages Basis to help plan, execute, streamline, and analyze strategic, paid social media campaigns for agencies and brands. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to problem-solve for clients. Internal collaboration and communication are critical, as they work closely with the Sales, Services, AdOps and Analytics teams. These team members are committed to thinking outside the box, supporting each other, and pushing themselves to be the best.

WAYS YOU’LL CONTRIBUTE

This role is responsible for managing complex social campaigns across multiple platforms pre and post launch, as well as ensuring social RFPs and campaign launches are executed in a proactive manner. As the Sr. Paid Social Specialist, you will be accountable for understanding the media plan objectives and how social can directly affect overall performance of the campaigns for some of our largest clients. You will contribute by:

  • Overseeing complex paid social campaigns on established platforms (including Facebook/Instagram, Twitter, Pinterest, Snapchat and LinkedIn) with the possibility to also utilize newer platforms like Reddit, TikTok, or other international applications
  • Developing strategic campaign plans and working with junior team members to execute plans flawlessly
  • Creating and presenting client strategy decks, ensuring that client deliverables are of the highest possible quality and that recommendations are sound and viable
  • Ensuring all campaigns are strategically optimized to meet and exceed client business goals based on the media KPIs
  • Working with digital media specialists and campaign performance analysts to develop performance stories and highlight the value Basis Technologies brings to secure future opportunities
  • Implementing complex measurement plans, tools, studies, and providing data-driven recommendations to prove out social campaign performance
  • Acting in a client-facing manner when needed for specific campaigns or client requests and participating in client calls for upcoming plans or check-ins in regard to social campaigns
  • Actively working with internal teams and external clients to act as a subject matter expert on the paid social media marketing space
  • Providing training on social platform tools and capabilities for clients and account management teams
  • Assisting in the development and documentation of best practices related to social media management for both internal and external documents and assets
  • Assisting in the development and documentation of processes to aid in operational efficiency across the social team
  • Taking a strong role in training, mentoring, and developing junior team members

WHAT YOU BRING TO THE TABLE

  • 3-5 years of experience in Facebook, Twitter, Pinterest, Snapchat and LinkedIn paid advertising
  • Knowledge of social media management platforms
  • Proficiency in Excel
  • Precise attention to detail
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytical skills
  • Exceptional customer service and communication skills
  • Adaptability and flexibility
  • A fun, positive attitude that embodies the Basis Technologies' culture

BONUS POINTS

  • Bachelor’s degree
  • Prior experience within agency or AdTech environment

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Where we are

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Basis Technologies

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my team's work will still be done on time. Basis is giving me the opportunity to live the best life I can.

Matt

Senior Director, Financial Planning

What projects are you most excited about?

I'm excited about evolving our data integrations because it is through integrations that we can automate workflows for all major channels and enable machine learning to solve complex problems at scale! I love discovering what we can accomplish through the power of data, automation, and artificial intelligence. This is the present and the future.

Juan

Director, Product Management

How has your career grown since starting at the company?

I began my career at Basis Technologies in 2017 as an intern on the Research & Insights team. Since then, I have grown to become the Director of Research. I credit much of my success to the opportunities my manager has presented to me. She is an amazing mentor who challenges me and constantly encourages growth, which makes me thrive at Basis.

Maggie

Director, Research & Insights

How do you empower your team to be more creative?

One of the reasons the team is enabled to be more creative is that I don’t assume I know all the answers. I love an environment where team members come to a discussion to bounce ideas around and the magic as a path forward is co-created.

Joanna

EVP, Operations

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