Alliant Credit Union

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Partner Marketing Specialist

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Start a Rewarding Career with Alliant

What will your day look like?

You will acts as the main point of contact within marketing for Alliant’s B2B and B2C sales teams. The incumbent is responsible for planning, building, executing, managing and optimizing digital marketing campaigns across a variety of channels including affiliate, display, ABM, social, and web; defining and tracking against KPIs; tracking spend against a budget; managing B2B and B2C sales projects; working with marketing technology team to ensure accurate reporting and tracking of advertising; and identifying areas of opportunity for B2B or B2C sales teams to increase touchpoints with contacts. The incumbent will also be responsible for adjusting spend based on performance; reporting on campaign performance; and staying up-to-date on digital advertising best practices. The Partner Marketing Specialist will have a deep knowledge of the digital marketing in the B2C and B2B spaces and should be comfortable working in an agile, collaborative, team environment.

Responsibilities

What makes you a great fit?

Expand B2C and B2B digital advertising program at Alliant, targeting both prospects and current members
Plan, build, execute, manage and optimize all digital advertising campaigns (brand, prospecting and remarketing) across channels including affiliate, display, social, and web
Coordinate with performance marketing and brand teams to ensure strategic alignment
Build and execute B2B digital marketing campaigns, as needed
Build awareness of Alliant brand and products through digital advertising efforts
Develop and implement full-funnel digital advertising campaign
Develop and implement A/B test plans for digital ads and associated landing pages
Work with content and design teams to develop creative and copy
Develop and implement targeting strategies for digital advertising campaigns
Develop and implement digital marketing campaigns on Alliant-owned web properties
Operate as point of contact for internal stakeholders to understand goals/needs and recommend campaigns as well as project manage to ensure campaigns/projects are completed in a timely fashion
Work with marketing team, and other business partners, to develop email campaigns to leads, members for both B2B and B2C
Create sales assets including email content, landing page content, webinars, brochures, etc.
Identify & execute on new marketing opportunities with employer contacts and employees
Lead the implementation of a plan to nurture leads to members
Work with content and design teams to develop creative and copy
Develop targeting strategies for email campaigns
Regularly report on performance of digital advertising campaigns to marketing and other stakeholders, using tools like Google Analytics, Tableau and similar
Work with internal teams in marketing, business intelligence and technology to ensure performance is accurately tracked
Act as project manager on digital advertising projects
Participate in marketing strategy meetings
Recommend bid adjustments and forecast required budget for digital advertising channels
Maintain knowledge of best practices in digital marketing, act as subject matter expert for all things related to digital advertising
Participate on cross-functional teams for marketing and enterprise projects, as assigned
Activate new brand positioning
Develop marketing plans for B2B sales partners
Other duties as assigned by Manager, Performance Marketing

Qualifications

Do you see yourself doing this?

You’ll be a great fit if in addition to the completion of a Bachelor’s degree in marketing or related field preferred; or commiserate professional experience, required, and you have:

3+ years’ experience with digital advertising and digital marketing, in the B2B or B2C space
Strong project management skills, required
Successful track record of planning, building, managing and optimizing digital marketing campaigns
Deep knowledge of digital marketing channels like affiliate, display, social and email
Deep understanding of full-funnel digital marketing strategies
Proficient with digital marketing tools including marketing automation tools, CRM, Google Analytics, Google Ads (and other digital advertising platforms), affiliate platforms (Impact, etc.), social media management tools (Sprinklr, Hootsuite, etc.)
Proven track record of solving problems with a team
Experience forecasting digital advertising budgets
Comfortable communicating with stakeholders at all levels of an organization
Proven track record of planning and implementing digital marketing campaigns
Analytical thinker who can pivot based on metrics and performance, and report on performance of campaigns
Experience with Adobe Creative Suite and a website CMS preferred
Experience managing agency partners and vendors preferred
Experience with account management preferred
Ability to manage multiple projects and relationships simultaneously

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

Competitive medical, dental, and free vision benefits
Competitive compensation plan
Contributions towards gym memberships
Generous PTO and banking holidays off

Still not convinced?

We’re on the list of 100 Best Medium Companies to work for, check it out here. For more details you can also visit our Glassdoor and LinkedIn profiles.

Alliant Credit Union is proud to be an EEO/AA employer.

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Calli Cardillo

Director, Technical Strategy & Portfolio Management

PUTTING PEOPLE FIRST

Propelling product forward through teamwork

Cardillo oversees enterprise execution for digital products at Alliant. To this end, her team has been rapidly growing and building out new processes and changes to products designed to enhance customer experience. She credits her team with being her number one asset in approaching these goals. “Happiness in teams leads to top output,” Cardillo said. To encourage a happy and healthy team environment, they align on individual development plans. Employees are encouraged to join ERGs, explore their strengths and pursue training and certification programs.

I feel genuinely supported by the team I work with. It is so rewarding to celebrate successes as a team when you can directly see and feel the impact from how hard everyone is working.

Crystal Luna

Director, Banking Operations

EMPOWERING EMPLOYEES

Inviting contributors to take the lead

Since joining Alliant in 2006, Luna has experienced the company’s focus on professional development first hand, advancing through several roles into a senior leadership position. “My approach to leadership has always been to take my team along for the ride,” Luna said, noting that she celebrates the successes of direct reports that move into managerial positions. As the founder of EMPOWER, Alliant’s Black professionals ERG, Luna is committed to creating leadership opportunities for a diverse workforce and ensuring the company is an equitable and inclusive place that elevates its employees.

I take a supportive role and allow my team members to take the lead. This showcases their talents to others in the organization and gives them the confidence to take on bigger roles and responsibilities.

Sean Briscoe

Director, Credit Product Strategy & Analytics

PRODUCING FINANCIAL WELLBEING

Developing tech in service of people

Briscoe was initially excited to join Alliant for two reasons: its forward-thinking digital-first approach to lending and its commitment to serving members as a nonprofit organization. His team recently set its sights on improving Alliant’s flagship Visa Cashback Signature Card, working with product, marketing, compliance and technology teams to enhance member experience. “We continue to find new opportunities for growth and new ways to serve our members,” Briscoe said. “The team at Alliant is engaged, energized, self-motivated and always member-focused.”

Everything I do helps improve the financial lives of our members, and each one of my ideas is heard and taken seriously.

What are Alliant Credit Union Perks + Benefits

Alliant Credit Union Benefits Overview

Alliant constantly works on improving its Employee Value Proposition. Our Human Capital Group team seeks ongoing employee feedback to continue to raise the bar on employee-focused benefits, making updates to the existing and adding new benefits every year.

Culture

Volunteer in local community

Alliant offers 8 hours of paid volunteer time benefit for all employees.

Partners with nonprofits

To execute on our mission of Bridging the Digital Divide, Alliant has partnered with PCs for People, Connected Nation, DiGiTunity and the National Digital Inclusion Alliance.

Open door policy

OKR operational model

Team based strategic planning

Flexible work schedule

Alliant provides employees with a flexible work schedule that includes Flexible start and end times.

Remote work program

Since the pandemic began, all non-essential job functions have been remote 100%.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

Mandated unconscious bias training

Alliant provides our leaders and employees with unconscious bias, psychological safety and inclusive mindset training.

Diversity manifesto

Diversity employee resource groups

Alliant supports employee resource groups. At this time, employees created INCLUDE, a women's resource group and ALL, an LGBTQ+ employee resource group, and EMPOWER black employees' resource group.

Hiring practices that promote diversity

At Alliant, we ensure that we have a diverse candidate slate for every role for which we hire and that our interview panels are also diverse.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Alliant employees can contribute up to $2,750 annually to their Health Care FSA and $5,000 to their dependent care FSA.

Disability insurance

Company provides Short Term Disability benefit payable for up to 13 weeks as well as Long Term Disability insurance that covers 66.67% of your monthly earnings up to $10,000 monthly maximum payout.

Dental insurance

Preventive services covered at 100%, Basic services covered at 80%; Major restorative services covered at 50%; Orthodontics covered at 50%

Vision insurance

Alliant offers free vision benefits to its employees and their dependents. The vision benefits plan covers 100% for annual eye exams after a $10 copay and $150 for glasses and contacts.

Health insurance

Alliant provides a choice of two medical plans. If you elect a medical plan, you are automatically enrolled in an HSA where Alliant contributes funds to help you pay for your out-of-pocket expenses.

Life insurance

Basic Life insurance and Accidental Death & Dismemberment is equal to 1 times an employee's annual salary. Employees can also purchase Voluntary Life insurance for themselves and their dependents.

Pet insurance

Our pet insurance policy covers up to %90 of out of pocket expenses.

Wellness programs

With Alliant's wellness reimbursement program, each employee receives up to $35 per month (non-cumulative) to spend on wellness activities and discounted wellness services through ThrivePass.

Mental health benefits

Alliant employees get free access to ComPsych, Calm and myStrength apps and services.

Financial & Retirement

401(K)

Alliant offers a 401(k) plan administered through Fidelity where employees can contribute up to 60% of eligible compensation to the annual IRS limit.

401(K) matching

We match 100% of contributions up to the first 5% of an employee's annual gross pay. eligible salary. You will be 100% vested in these contributions right away.

Performance bonus

In the last years, Alliant’s bonus payouts were above 100%.

Charitable contribution matching

The Alliant Credit Union Foundation also matches employee donations made to non-religious, non-political 501(c)(3) organizations up to a total of $1,000 per person per calendar year.

Child Care & Parental Leave Benefits

Generous parental leave

We provide up to 6 weeks of parental leave for the primary and secondary caretakers.

Family medical leave

Employees who have been with the company for 12 months are eligible for up to 26 weeks of family medical leave.

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Our employees receive between 21 and 31 days per year of paid time off based on years of service. Alliant also offers a Flexible Time Off (unlimited time off) policy for Sr. Managers and above.

Paid volunteer time

Our employees receive 8 hours per year of paid volunteer time.

Paid holidays

Office Perks

Commuter benefits

Employees can withhold up to $280 per month pre-tax for transit expenses and up to $280 per month pre-tax for parking expenses.

Company-sponsored outings

Alliant hosts between 4 and 6 major employee events in a year, including the Annual Volleyball Tournament, annual summer party and employee appreciation day celebration.

Free snacks and drinks

Currently, Alliant offers free snacks, free hot beverages and bottled water during the day, free lunch/food events on occasion and bi-weekly free fruit.

Some meals provided

Fitness stipend

Alliant reimburses its employees up to $35 per month for gym, health and fitness services and activities.

Professional Development Benefits

Job training & conferences

Alliant offers employees professional development opportunities like Annual individual budget for training, onsite training courses and the ability to attend job-related conferences and seminars.

Tuition reimbursement

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Lunch and learns

Alliant hosts lunch and learn and hour with the leader meetings once per quarter, giving our employees to hear from our executive and senior leadership teams.

Promote from within

Continuing education stipend

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Online course subscriptions available

Customized development tracks

Paid industry certifications

Additional Perks + Benefits

Alliant constantly works on improving its Employee Value Proposition. Currently, Alliant offers free snacks, free hot beverages and bottled water, free lunch/food events on occasion, personal concierge service, on-site package/mailing service, massage therapy, discounted ticket sales, car wash, dry cleaning, convenience store, vehicle maintenance, banking and a gym at our headquarters location.

Our company works hard to create a work environment that allows our employees to maintain a healthy work/life balance. We encourage our employees to take advantage of flexible hours and offer an option to work remotely. Alliant also offers a very generous PTO package, which starts new employees with 21 PTO days annualized in their first year of employment.

The well-being of our employees and their families translates to productivity and commitment to their jobs. That is why we constantly work on launching new benefits that will help them find the best medical care at the lowest cost and get the help they need with convenience and without unnecessary stress.

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