Partner Marketing Specialist
Kin + Carta is a modern software engineering firm that helps Fortune 500 companies seize new opportunities through world-changing digital solutions. As strategists and consultants, we help organizations evolve their digital strategy to solve mission-critical problems. As designers and developers, we build incredible hardware and software solutions that transcend a standalone product and transform an organization’s relationship with its customers. As instructors and coaches, we help companies transform from the inside out by adopting a high-speed culture of innovation. We’re strategists, researchers, designers and engineers hell-bent on changing the way the world does business. We’re headquartered in Chicago and have delivery offices in New York, London, and Buenos Aires.
We are looking for a Partner Marketing Specialist to join our growing team in Chicago.
What you’ll be doing:
- Creating content that aligns to and supports our marketing content strategy
- Developing in-depth knowledge of our buyers, personas, verticals, and capabilities to create effective and targeted content
- Working with strategic partners in evolving and strengthening core brand messaging
- Supporting the creation of various co-branded content pieces such as blogs, webinars, discussion guides, newsletters, customer case studies, press releases, and podcasts
- Supporting with quarterly partner marketing plans for all strategic partners
- Organizing and executing joint partner marketing campaigns
- In conjunction with strategic partners, working directly with the Partner Marketing Manager and Sr. Partnership Managers to support the organization and execution of joint marketing campaigns
- Conducting Marketing Research for service line and campaign initiatives
- Supporting CRM and email marketing to various mutual clients and prospects
- Supporting the Partner Marketing Manager with analysis of all content, joint marketing campaigns, social outreach, and more
- Working directly with the sales and business development teams to support sales enablement efforts
- Aiding in the video content development
- Supporting weekly partner marketing calls to discuss joint marketing initiatives
- Managing and coordinating Kin + Carta hosted events as well as partner sponsored events
- Working internally and externally in strategy development
- Working with strategic partners to support in planning, execution, retrospectives and post event follow-ups
- Preparing co-branded promotional materials
- Working with partner managers to build presentations
What we’re looking for in you:
- Experience working with external partners in building and maintaining strong relationships
- Strong project management skills - experience seeing a project from ideation through execution
- Familiar with partner ecosystems
- Comfort in leading and supporting external partner conversations
- Excellent communication skills - both verbal and written
- Ability to develop creative and informative content
- Proactive and entrepreneurial mindset
- Comfort working with a global team
- Familiar with digital campaigning and digital marketing tools (Hubspot, Marketo, Google Analytics, Google Adwords, etc.)
- Experience with social media and SEO/SEM campaigns (bonus points for experience optimizing LinkedIn Ad Campaigns)
- 3-5 years of experience in marketing (agency experience or client-side)
- Bachelor’s Degree in Marketing or a related field required
We welcome our Kin to show up as their full selves everyday. Because this is so important to us, Kin + Carta is proud to be an equal opportunity employer.