Performance Marketer

Chicago, Illinois / Full-time  

About Figo:  Figo is a fast-growing tech startup that helps pet parents take better care of their pets, so they can worry less and play more. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the lives of pets, Figo created a pet insurance solution with today’s pet parent in mind: socially connected, on-the-go, and mobile-first. The Figo team is diverse, dynamic, and fast-paced — and we’re seeking a driven, collaborative performance marketer to join us!

This position is remote-friendly.

About the Role: Do you thrive on seeing how your work directly leads to business impact and revenue?  As a Performance Marketer at Figo, you will play an integral role in lead generation and customer acquisition with a focus on affiliate partners, while also supporting a range of other PPC initiatives. You will nurture relationships with our online partners while helping us identify new partners, in order to increase high-quality traffic to our site and grow our customer base.

About You: As a data-driven marketer, you enjoy getting into the guts of your marketing campaigns to understand performance. At the same time, you’re a powerful relationship builder who can win hearts and close deals, all while keeping our brand’s best interests in mind. Your peers describe you as organized, detail-oriented, and a go-getter.

Responsibilities

• Manage existing affiliate partners to drive growth
• Develop new partnerships in the affiliate and performance marketing space to reach new audiences and grow our customer base
• Onboard new partners, including setting up campaigns and tracking
• Monitor performance and proactively work with partners to continually optimize campaigns and improve both number and quality of leads
• Negotiate and optimize various deals and commissions with partners
• Ensure partners are equipped with the latest and greatest from Figo so they can represent our brand in the best way possible
• Work with the rest of the marketing team to ensure campaigns are well integrated with overall marketing strategy and business goals
• Support a range of growth and performance marketing efforts that include paid search, paid social, and other lower-funnel initiatives

Requirements

• 1-3 years in a Performance Marketing, Digital Marketing, or Affiliate Marketing role
• Proficient in MS Excel and generally comfortable with technology and data analysis
• Experience or strong interest in consumer brands
• Experience in Business Development, Sales, or Account/Partner Management a plus
• B.S. in Marketing, Business, or related field a plus

Benefits and Perks 

• Competitive Compensation
• Remote-friendly
• PTO Policy
• Health/Dental/Vision Insurance
• Pet Insurance
• Company-Paid Life Insurance
• Short and Long-Term Disability
• 401K

• Commuter and Telecommuting Benefits
• Fun, pet-friendly office in River North