Position Overview:

We’re looking for a Performance Marketing Analyst who is passionate about turning data and data-driven insights into marketing action. You will be responsible for identifying and implementing campaign optimizations through digital platforms and direct relationships while having a strong direct impact on the growth of the company.

What you will do:

• Support the marketing team to drive attributable sales and subscriptions to Catch Co.’s products and services
• Manage and improve digital direct response customer acquisition strategies on Facebook, Google AdWords, Instagram, YouTube, Programmatic, etc. for our subscription and ecommerce businesses
• Handle daily campaign maintenance, including internal questions regarding the status of all campaigns
• Manage the trafficking of campaigns, delivery of creative assets, insertion orders and/or campaign documentation in preparation for launches and rotations
• Test and, if successful, scale new customer acquisition channels, including offline channels
• Research and suggest testing plans for new platforms/channels to drive the business
• You will interact with the digital product team, data team and content teams

What makes this a special opportunity:

• You will have a very strong, direct impact on the company growth
• You will have the ability to test your marketing plans and ideas and receive immediate feedback from the market
• We are a dynamic early-stage startup with tons of momentum (ranked #435 on the 2017 Inc. 500 list of the fastest growing private companies)
• We place a premium on building a great culture made up of great people
• You will work with and learn from experienced leaders who have a track record of building successful companies
• We are based in Chicago’s West Loop, with easy access to all major public transportation systems

What will make you successful:

• Curiosity: Always seeking to understand “why”. Always looking to make things better.
• Passion: You are driven by a love for what you do
• Optimism: The ability to bounce back quickly when something doesn’t work
• Action: Knowing when to shift from planning to doing
• Honesty: Transparency with customers, partners and teammates
• Entrepreneurial spirit
• Data-driven mindset

REQUIREMENTS

• 1 - 2 in digital paid acquisition (e.g., Facebook, AdWords, YouTube, Doubleclick Products, The Trade Desk, Pinterest, Twitter), lead-generation, and conversion rate optimization, preferably in an e-commerce/brand-centric environment
• Experience using data sources and UTM tagging to make data-driven campaign optimization and strategy decisions
• An understanding of A/B testing-based strategies
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Bachelor's degree preferred but not required.

BENEFITS

• Competitive Medical Dental and Vision insurance.
• 401(K) and commuter benefits.
• Ability to work from home if there is a need.
• Flexible working hours.
• "Take what you need" vacation policy.