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Performance Marketing Lead

| Chicago

DESCRIPTION

Company Overview:

At the Catch Company, our purpose is to rescue people from the indoors and connect them one of America’s largest sporting industries: fishing. Our approach is built on 4 pillars:

  • Digital first
  • Brand matters (a lot)
  • Go vertical (we make many of the products we feature)
  • Data, data, data

Using these pillars, we’re building a premier digital shopping experience that introduces anglers to the best new gear and lifestyle apparel and we are looking for exceptionally talented people to help make that vision a reality. In addition to being talented, our team members are honest, curious, take action and always seek to leave things better than they found them. If that sounds like you, we would love to meet you.

 

Position Overview:

The Catch Company is looking for a Customer Acquisition lead to work closely with our digital product team, data team and Chief Revenue Officer to introduce new customers to Catch Co.’s many products and services.

 

What you will do:

  • Manage a $5M budget across various customer acquisition strategies and brand-focused campaigns
  • Manage and improve digital direct response customer acquisition strategies on Facebook, Google AdWords, Instagram, YouTube, etc. for our subscription business
  • Improve SEO for Catch Co. content
  • Collaborate with content team to work with and continue developing our influencer portfolio
  • Launch similar strategies for a soon-to-be-launched ecommerce store
  • Selectively allocate spend to non-direct response brand marketing
  • Research and test new features offered by Facebook and other direct response platforms
  • Test and, if successful, scale new customer acquisition channels, including offline channels
  • Work with data team to segment potential customers and craft campaigns/promotions to target to specific segments
  • Shift from executing as an individual contributor in the early going to recruiting and executing through a stellar team over your first 1-2 year

    What will make you successful:

    • Curiosity: Always seeking to understand “why”. Always looking to make things better.
    • Passion: You are driven by a love for what you do
    • Optimism: The ability to bounce back quickly when something doesn’t work
    • Action: Knowing when to shift from planning to doing
    • Honesty: Transparency with customers, partners and teammates
    • Entrepreneurial spirit
    • Data-driven mindset

      What makes this a special opportunity:

      • You will have a very strong, direct impact on company growth
      • You will report directly to Catch Co.’s c-level team
      • You will have the opportunity to build a high performing team
      • We are a dynamic early-stage startup with tons of momentum (ranked #435 on the 2017 Inc. 500 list of the fastest growing private companies)
      • We place a premium on building a great culture made up of great people
      • You will work with and learn from experienced leaders who have a track record of building successful companies
      • We are based in Chicago’s West Loop (one of the best restaurant neighborhoods in the world), with easy access to all major public transportation systems

      REQUIREMENTS

       

      • 5 – 8 years in digital paid acquisition (e.g., Facebook, AdWords, YouTube), lead-generation, and conversion rate optimization, preferably in an e-commerce/brand-centric environment
      • Experience using data sources and UTM tagging to make data-driven campaign optimization and strategy decisions
      • Fluency in Looker, Domo, Tableau or a comparable BI platform
      • An understanding of A/B testing-based strategies
      • Proven ability to hire exceptional talent and manage a high-performing team
      • Experience in offline customer acquisition (e.g., direct mail, radio, TV) a plus
      • Experience in CRM and email marketing a plus

      BENEFITS

      • Competitive Medical Dental and Vision insurance.
      • 401(K)
      • Ability to work from home.
      • Flexible working hours.
      • "Take what you need" vacation policy.
      Read Full Job Description

      Location

      We are located in Chicago's West Loop neighborhood across the street from the French Market and Ogilvie Transportation Center.
      549 W Randolph St , Chicago , IL 60661

      An Insider's view of Catch Co.

      What's the biggest problem your team is solving?

      Out of all of the things I do as Senior Content Manager at Catch Co, the most fun (and challenging) is creating content around Karl VonDibble. Karl is the official face of our company. With him being a larger-than-life character, it gives us an endless opportunity to create content around his hi-jinks. This can be both overwhelming and exciting.

      Brett Forde, aka MTB Hat Guy

      Senior Content Manager

      How has your career grown since starting at the company?

      Catch Co. continuously encourages me to expand my skill set and advance my career, particularly when I transitioned into my new role within the company. I have the opportunity to work on high-impact projects, collaborate with senior leaders, and drive company culture – all while collaborating with team members across functions.

      Natalie Robinson

      Special Projects Manager

      What is your vision for the company?

      We believe the unknown is best explored together. We exist to create a community of discoverers. Our vision is for every angler in America to discover something great, unexpected or memorable through one of our brands.

      Ross Gordon

      CEO

      How do you collaborate with other teams in the company?

      One of our key objectives is to put the right data in the hands of our decision makers via our self-service analytics platform. We’re constantly talking to our peers in marketing, operations, etc., about the issues they’re trying to solve, building tools to help them analyze those issues, and improving those tools through a constant feedback cycle.

      Nick Johnson

      Strategy and Analytics Manager

      What are Catch Co. Perks + Benefits

      Health Insurance & Wellness Benefits
      Flexible Spending Account (FSA)
      Dental Benefits
      Vision Benefits
      Health Insurance Benefits
      Retirement & Stock Options Benefits
      401(K)
      Child Care & Parental Leave Benefits
      Child Care Benefits
      Generous Parental Leave
      Flexible Work Schedule
      Remote Work Program
      Family Medical Leave
      Vacation & Time Off Benefits
      Unlimited Vacation Policy
      Paid Volunteer Time
      Paid Holidays
      Paid Sick Days
      Perks & Discounts
      Casual Dress
      Commuter Benefits
      Company Outings
      Stocked Kitchen
      Some Meals Provided
      Happy Hours
      Professional Development Benefits
      Job Training & Conferences
      Tuition Reimbursement
      Diversity Program
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