Performance Marketing Manager at Kin Insurance

| Chicago
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Notice: Due to the current circumstances of the COVID-19 pandemic, Kin Insurance has shifted to a remote workforce. While we hope to return to the office sometime soon, our priority is to maintain safe and healthy working conditions for our staff. For that reason, we will continue to operate, interview, and hire on a remote basis until further notice.
While this role will start remote, we will require this individual to be based in our Chicago office.
About Kin:
Kin Insurance exists to change home insurance from what it is to what it should be. We do this by applying data science and analytics to make decisions, automation to reduce redundancies and unnecessary costs, and innovative thinking to change the way customers interact with and get value from their home insurance provider. We do this because we wholeheartedly believe that customers deserve better from their insurance.
Currently four years old, Kin began with the notion that technology could improve our industry, so we started by researching the most important part of our business: the customer. After building our platform from the ground up, we launched the Kin Intern Insurance Network, a customer-owned carrier in Florida. By applying our vision for a data-driven, technology-forward insurance company, we are able to offer customers affordable insurance in a straightforward, simplified approach. Today, Kin is continuing to grow in Florida and has recently expanded to California.
While our approach to home insurance makes us a unique business, the people and culture at Kin are what make us special. We are problem solvers, collaborators, builders, and empathizers who care about one another and have a passion for creating positive change. We each bring a diverse array of experience to Kin that fuels a passion for learning and growth that we foster as a company.
So, what’s the role? 
Kin is looking for an experienced performance marketer to grow Kin’s portfolio of direct-to-consumer acquisition channels. This person will work side by side with our sales, design, and product teams to focus on growing Kin’s customer base. They will allocate and optimize a growing budget for paid search, digital direct acquisition, and remarketing channels. We want to hire someone who enjoys the data side of marketing, always seeking to optimize results and maximize ROI.

A day in the life could include:

  • Researching and implementing new campaigns and tests
  • Coordination between design, engineering and product to improve customer experience landing page and downfunnel metrics 
  • Collaboration with your Marketing teammates to optimize messaging by customer segment
  • Analyzing campaign and product metrics to create a queue of experiments
  • Building and executing a plan for additional state and product roll outs
  • Optimizing budget and acquisition costs
  • Creating new ad copy variants and scrubbing negative keywords 

I’ve got skills...but do I have the necessary ones?

  • 2+ years experience owning strategy and implementation of growing paid search campaigns with an annual budget of $3mm or greater
  • Experience in a startup environment or fast growing company
  • Experience with direct new channel discovery LPO experience
  • Analytical - you can put together reports and make recommendations based on findings
  • Collaborative - you are comfortable working with people from across all departments to drive great user experiences and conversion
  • Comfortable with tools such as Looker, Excel, and SQL
  • Experience with direct to consumer marketing

Oh, and don’t worry, we’ve got you covered.   
Being in the insurance industry, we recognize the importance of comprehensive benefits for you and your family. That’s why we provide a variety of options and coverage levels to customize a plan that’s right for you. These are just some of the benefits and perks we provide:
Medical
Dental
Vision
Commuter Benefit Plans
Flexible PTO
Flex Spending Accounts
401k
Parental Leave
Disability Insurance
Life Insurance
Onsite gym membership - after we return to the office

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • jQueryLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Red ShiftDatabases

Location

Directly off of the Monroe Blue and Red Line stop, our office sits in the heart of the loop, with quick access to Millennium Park.

An Insider's view of Kin Insurance

What’s the vibe like in the office?

This company has inclusiveness that transcends all demographics. I love getting up every morning and walking through the doors at Kin! There is a vibe on the floor that makes a traditionally stuffy industry feel like we are changing the world!

Howard

Claims Team Lead

What does your typical day look like?

I start off my day with a mandatory fresh pot of coffee because Richard runs on Dunkin. After clocking in for showtime, I check in with my team for some positive energy and goal setting for the day. I start with reaching out to my hottest clients and work my way down to those that still need some time to. While working with older clients, I concurr

Richard Smith

Sales Consultant

How does the company support your career growth?

Kin takes pride in its employees and provides opportunities for them to grow their skill set. At a fast-paced start-up, there are limitless opportunities to grab ahold of. If something interests you, you can dig in and run with it.

I started my career at Kin in sales and jumped at an opportunity to work on compliance-related projects, which result

Holly Heitman

Product Manager

How do you make yourself accessible to the rest of the team?

In fast-moving startups, time is limited, but leadership should never be an afterthought. We create a culture where we share ideas at weekly all-hands, daily huddles, and over ping pong. I make myself available by moving my desk often and with formal one-on-ones with my team. The best ideas and vision come from the team collectively, not executives

Jamie

COO

What makes someone successful on your team?

Ultimately, to be successful on a team you first need to know how to be a good team player. It is my belief that good team players are full of positive energy and enthusiasm, regardless of the situation. I’m an optimistic thinking individual who is always thinking about the best possible outcome of every interaction. It is my nature to focus on the

Jorge Ortiz

Sales Consultant

What are Kin Insurance Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Kin also provides 12 weeks of leave for the secondary caretaker.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Snacks!
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
For our Chicago employees, we have an onsite gym
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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