Paid Search Analyst

We are looking for a Paid Search Analyst to manage, grow, and optimize all paid media, including PPC/SEM and Facebook advertising. Your role will be critical to the success of the business, powering the acquisition of new customers and driving revenue. This is a fantastic opportunity to work with a growing Fintech company that is helping students and expanding access to education in the UK.
 

The Company

Education can be expensive. Many aspiring students are not reaching their potential because they can't afford it. Our mission is to change all that. We believe everyone has the ability to have a positive impact on society. And money shouldn't prevent you from being the best you can be. That's why we exist. 

Future Finance, Inc. is one of the fastest growing Fintech companies in Europe. Founded in 2014, Future Finance is backed by elite institutions such as S-Cubed, QED, KCK and Blackstone, and has been appointed by the EU agency European Investment Fund as an intermediary to provide financing solutions for those in pursuit of higher education. Headquartered in Dublin, we have offices in Chicago and London.
 

The People

We are a team of pioneering entrepreneurs with a passion for Fintech. Future Finance thrives on collaboration and exchange of ideas. We operate a philosophy of Best Idea Wins and No Ego. This is a fantastic opportunity for a talented individual to grow with a dynamic team of smart, self motivated individuals who are working towards a common goal.

This position will report to the Director of Digital Marketing.
 

The Role

You will:

• Grow Future Finance by maximizing the number of new customers we can reach at a given cost target

• Own performance marketing channels, including PPC/SEM (Google AdWords, Bing, Yahoo) and Facebook – you will be responsible for the strategy, account management, reporting, and optimization of these channels

• Analyze historical data and trends to suggest performance improvements

• Collaborate with internal teams necessary to execute and optimize Markerting performance, including Product Management, Tech, and Analytics

• Own A/B testing for marketing channels and corresponding landing pages

You should:

• Be passionate about helping students fulfil their potential

• Have 2-5 years of relevant experience managing paid, performance-oriented marketing campaigns

• Have strong quantitative, analytical, and problem solving skills

• Have a broad understanding of online marketing, including campaign tracking and conversion funnel analysis

• Experience with A/B testing tools, such as Content Experiments, Adobe Test & Target, or Optimizely

• Experience with Google Analytics and understanding of SQL a plus