We're on a mission to make the world more musical.
Chicago, IL

Performance Marketing Specialist, User Acquisition at Reverb

| Chicago | Remote
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Company Description
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.
We believe that music makes the world a better place, which is why our mission is to make the world more musical. Sales on Reverb help support Reverb Gives , which provides youth music education programs across the world with instruments they need to make music.
Job Description
We are seeking an analytical Performance Marketing Specialist to join our team and lead the optimization and scale of our paid social and mobile acquisition campaigns. Successful candidates should be accustomed to: analyzing and managing large-scale Facebook, Instagram, and mobile campaigns, translating strategy into concrete plans with internal partners, using data-driven insights to design campaign experiments, and iterating upon feed & audience segmentation approaches to refine paid investment efficiency.
This is a full-time position reporting to the Sr Manager of Growth Marketing. We are open to remote hires within multiple states as well as candidates local to Chicago, IL who are comfortable traveling to an office at least 2 days per week. For candidates who will work remotely visit this link for a list of approved locations
  • Oversees day to day management of large portions of Reverb's Global user acquisition program, optimizing towards strict performance goals via campaign development, experimentation, creative optimization and targeting
  • Delivers reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis
  • Partners with Analytics Team to build testing and incrementally roadmaps and discover cross-channel optimization opportunities
  • Collaborates with internal partners to strengthen the Performance Marketing program through work streams such as feed optimization with engineering and top of funnel optimization alongside the content team
  • Stays on top of the always-evolving digital marketing landscape, from industry news to emerging technology

  • You have 4+ years demonstrated success in analyzing large-scale Social and user acquisition campaigns to specific ROI goals; Experience in e-commerce and multi-sided marketplaces is preferred.
  • Experience with multi-touch attribution (MTA) models and understand the nuances of web/app tracking. You are familiar with analytics tools such as Looker, Tableau, or Google Analytics.
  • Strong analytical skills translating raw data into insights to form hypotheses, and drive innovation of our programs through experimentation
  • Familiarity across programmatic, mobile and other display and social channels
  • You have worked with product catalogs of over 10k+ SKUs and identified high-impact feed optimization opportunities.
  • Agile and collaborative teammate with strong critical thinking, problem solving skills, excellent communications skills, and bias toward action anticipating the constantly evolving marketing arena
  • Knowledge and a passion for musical instruments and music gear is a plus!

Additional Information
Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:
  • 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)
  • Life, AD&D, and supplemental long-and short-term disability insurance
  • A matching 401(k)
  • A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays.
  • 18 weeks of gender-neutral parental leave for the birth or adoption of a child
  • Up to $7,500 reimbursement of adoption-related expenses
  • Paid sabbatical program
  • Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
We know that the impostor syndrome and confidence gap are real. Please do not hesitate to apply!
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Where we are

We’re headquartered in Chicago but our team members are located from California to Amsterdam—we’re remote friendly!

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • LookerAnalytics
    • DatadogAnalytics
    • ChartioAnalytics
    • FigmaDesign
    • TrelloManagement
    • JIRAManagement
    • In House/CustomCMS
    • BrazeEmail

What are Reverb Perks + Benefits

Reverb Benefits Overview

Get employer paid health benefits, 401k matching/pension contributions, equity (offers vary by country), 18 weeks of gender neutral parental leave, supplemental mental health benefits, and generous paid time off—whether your band is touring in Japan or your teen is touring their first college campus. And, we're embracing a flexible work model which empowers our people to do their best work一wherever they are.

Volunteer in local community
Reverb Serves promotes opportunities for employees to volunteer with local organizations.
Partners with Nonprofits
Through Reverb Gives, a portion of every purchase made on Reverb helps youth music education programs get the musical instruments they need to make music.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Vision Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Health Insurance Benefits
Reverb pays 100% of monthly premiums for you & eligible dependents. Your spouse or domestic partner, children/stepchildren (up to 26), & disabled children in your guardianship of any age are covered.
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Reverb's 401(k) retirement plan matches 50 cents on the dollar of an employee's contributions up to 6% of eligible income (3% maximum match).
Company Equity
Performance Bonus
Match charitable contributions
Reverb matches eligible employee contributions up to $750 per year.
Child Care & Parental Leave Benefits
Child Care Benefits
Reverb sponsors the [email protected] benefit, a family care service that can help you find caregivers for your whole family, including your child, parents/grandparents and/or pet.
Generous Parental Leave
Reverb offers 18 weeks paid parental leave for the birth or adoption of a child.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Reverb offers 20 vacation days per year for the first five years of service, which increase to 25 days in future years.
Paid Volunteer Time
Employees receive 40 hours per year (10 hours/quarter) of paid volunteer time.
Eligible employees get 4 weeks of paid sabbatical for every 5 years of service..
Paid Holidays
Paid Sick Days
Reverb offers unlimited sick/mental health days.
Perks & Discounts
Casual Dress
Commuter Benefits
Reverb provides Commuter Transit & Parking benefits through Wageworks. This program allows you to set aside pre-tax dollars for eligible commuting expenses.
Company Outings
Stocked Kitchen
Reverb's office has snack bars, coffee stations, and espresso makers, and there's a fridge that gets stocked with La Croix (and Cold Brew in the summer months).
Some Meals Provided
Happy Hours
Reverbers perform with co-workers, learn how to play, or just cheer on their teammates at music-filled happy hours.
Employees can enjoy free street parking near the office. We also work with the local alderman to provide employees with parking passes during the Cubs baseball season to make parking a breeze!
Fitness Subsidies
Gympass offers benefit-eligible employees (and up to 5 family members) unlimited access to thousands of fitness venues, featuring over 800 different activities at up to an 80% discount.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Grow professionally and personally through REV Talks, our workshops featuring topics ranging from meditation and healthy eating to “DJing 101.”
Cross functional training encouraged
Promote from within
Online course subscriptions available

An Insider's view of Reverb

What kinds of technical challenges do you and your team face?

With our extensive and constantly replenished marketplace, there are countless puzzles of varied complexity to solve. Our approach involves foundational work, experiments, and transformative changes to the shopping experience. Helping musicians around the globe find the perfect instrument inspires and motivates our work every day.


Engineering Manager

How does the company support your career growth?

At Reverb, employees are seen as individuals with the potential to make a real impact on our team and community. I was given opportunities to explore my skills and create my current position to match my interests and the company’s need for a learning and development manager. I’ve grown more than I ever dreamed possible!


Learning & Development Manager

How do you empower your team to be more creative?

We task our teams with solving real customer problems—like “I expect to effortlessly discover music gear I’ll love”—and give them the context and long-term goals needed to shape their work, not solutions. We know the people closest to the work and our customers are in the best position to explore a range of directions and choose the best one.



How has your career grown since starting at the company?

My journey with Reverb started when I was fresh out of college. During this time, Reverb has given me endless opportunities to grow. But more important to me are the life-long friends and musical partners I’ve gained along the way.


Senior e-Commerce and Account Manager

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