Company Description
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.
We believe that music makes the world a better place, which is why our mission is to make the world more musical. Sales on Reverb help support Reverb Gives , which provides youth music education programs across the world with instruments they need to make music.
Job Description
We are seeking an analytical Performance Marketing Specialist to join our team and lead the optimization and scale of our paid social and mobile acquisition campaigns. Successful candidates should be accustomed to: analyzing and managing large-scale Facebook, Instagram, and mobile campaigns, translating strategy into concrete plans with internal partners, using data-driven insights to design campaign experiments, and iterating upon feed & audience segmentation approaches to refine paid investment efficiency.
This is a full-time position reporting to the Sr Manager of Growth Marketing. We are open to remote hires within multiple states as well as candidates local to Chicago, IL who are comfortable traveling to an office at least 2 days per week. For candidates who will work remotely visit this link for a list of approved locations
Responsibilities

• Oversees day to day management of large portions of Reverb's Global user acquisition program, optimizing towards strict performance goals via campaign development, experimentation, creative optimization and targeting
• Delivers reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis
• Partners with Analytics Team to build testing and incrementally roadmaps and discover cross-channel optimization opportunities
• Collaborates with internal partners to strengthen the Performance Marketing program through work streams such as feed optimization with engineering and top of funnel optimization alongside the content team
• Stays on top of the always-evolving digital marketing landscape, from industry news to emerging technology

Qualifications

• You have 4+ years demonstrated success in analyzing large-scale Social and user acquisition campaigns to specific ROI goals; Experience in e-commerce and multi-sided marketplaces is preferred.
• Experience with multi-touch attribution (MTA) models and understand the nuances of web/app tracking. You are familiar with analytics tools such as Looker, Tableau, or Google Analytics.
• Strong analytical skills translating raw data into insights to form hypotheses, and drive innovation of our programs through experimentation
• Familiarity across programmatic, mobile and other display and social channels
• You have worked with product catalogs of over 10k+ SKUs and identified high-impact feed optimization opportunities.
• Agile and collaborative teammate with strong critical thinking, problem solving skills, excellent communications skills, and bias toward action anticipating the constantly evolving marketing arena
• Knowledge and a passion for musical instruments and music gear is a plus!

Additional Information
Reverb offers compensation packages that include base, bonus, and equity in the form of Etsy restricted stock units. Some of our key benefits include but are not limited to the following:

• 100% paid medical, dental, and vision coverage for employees and their eligible dependents (you read it right: no premiums!)
• Life, AD&D, and supplemental long-and short-term disability insurance
• A matching 401(k)
• A generous PTO policy that includes vacation, sick/mental health days plus 11 paid holidays and two floating holidays.
• 18 weeks of gender-neutral parental leave for the birth or adoption of a child
• Up to $7,500 reimbursement of adoption-related expenses
• Paid sabbatical program
• Ways to give back to your community through a charitable contribution match and volunteer time off

At Reverb, we believe that a diverse, equitable and inclusive workplace makes us a more relevant and resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. Reverb is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
We know that the impostor syndrome and confidence gap are real. Please do not hesitate to apply!
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