Performance Media Buyer
The Performance Media Buyer will be responsible for managing and media buying for direct response advertisers. By utilizing our direct supply and access to third party channels, the performance media buyer will manage and optimize campaigns to drive customer acquisition through display marketing, mobile marketing, social marketing, and search marketing. The ideal candidate will have had experience working with direct CPA advertisers, Affiliate networks, DSP’s , and CRM platforms.
- Prospect and identify new potential direct response traffic sources to buy on (Client onboarding)
- Manage campaign setup process to ensure campaigns are setup quickly and accurately
- Media buy on CPA, CPM, and CPC pricing models to back into CPA goals
- Communicate campaign performance to team which include reporting and analytics
- Cultivate relationships with clients, gain deep insight into their business and provide new solutions to their marketing and advertising goals.
- Build and maintain an intimate knowledge of online advertising and affiliate marketing industry developments to spot trends and opportunities.
- Minimum 3+ years experience in digital marketing or digital media
- 2 + years media buying experience, preferably in mobile Apps (user acquisition a plus)
- Strength in business development and account management, with proven track record
- General affiliate marketing comprehension and strong verbal communication
- Experience with marketing campaign management
- Strong experience in performance-based online marketing models (e.g.: CPA, CPI, CPC)
- Software – Everflow (Hasoffers, Cake, Linkshare),
- Experience working in AppNexus a MUST
- Ability to work indendantly