The health and safety of Enova’s employees is our number one priority.  Enova has not yet determined a return to office date, but will require all employees to be fully vaccinated for COVID-19 before such date.  Proof of vaccination will be required.  Enova will consider exceptions to this policy on a case-by-case basis for those who need accommodation due to medical reasons or sincerely-held religious beliefs or practices.

The Marketing Team:

Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement.  We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.

What you’ll do:

• Campaign Management – Develop and implement automated marketing campaigns (email, SMS, etc.) within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes. Identify appropriate customer segments and target them through SQL queries. Develop campaign strategies, manage the creative development process (copy, design, coding), and build multi-touch campaigns.
• Reporting & Analytics – Report and monitor segment performance and campaign performance including audience, promotions, monthly trends, email metrics and conversion. Report on results and provide insights & recommendations.
• Testing Programs – Develop robust A/B and multivariate testing programs to optimize lead conversion & portfolio performance (email, SMS, etc.) and evaluate marketing strategy, including frequency, offer, audience, and content.
• Optimizations – Manage daily optimizations for lead conversion and portfolio marketing, ensuring optimal volume within acceptable cost/profit targets.
• Vendor Management – Manage relationships with internal and/or external partners to develop and implement lead conversion and portfolio marketing campaigns.
• Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam marks. Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted. Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.
• Communication & Collaboration – Report on goal progress, forecasts, results, challenges, and achievements. Partner with internal departments (Legal & Compliance, Analytics, Creative Services, Business Intelligence, Data Services, and Tech) and marketing team members to execute projects and tests.

You’ll be a great fit if you:

• Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing queries is required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred. 
• Have CRM and database management experience - You’re able to develop, automate and personalize communications via an established CRM platform. Salesforce Marketing Cloud experience preferred.
• Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
• Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities. 
• Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.   
• Are intellectually curious and have a desire to have fun
• Have 2-8 years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
• Financial-services experience a plus