Enova
Chicago, IL

Portfolio Marketing Analyst/Associate (SMB) at Enova

| Chicago
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The health and safety of Enova’s employees is our number one priority.  Enova has not yet determined a return to office date, but will require all employees to be fully vaccinated for COVID-19 before such date.  Proof of vaccination will be required.  Enova will consider exceptions to this policy on a case-by-case basis for those who need accommodation due to medical reasons or sincerely-held religious beliefs or practices.


The Marketing Team:

Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement.  We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.

What you’ll do:

  • Campaign Management – Develop and implement automated marketing campaigns (email, SMS, etc.) within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes. Identify appropriate customer segments and target them through SQL queries. Develop campaign strategies, manage the creative development process (copy, design, coding), and build multi-touch campaigns.
  • Reporting & Analytics – Report and monitor segment performance and campaign performance including audience, promotions, monthly trends, email metrics and conversion. Report on results and provide insights & recommendations.
  • Testing Programs – Develop robust A/B and multivariate testing programs to optimize lead conversion & portfolio performance (email, SMS, etc.) and evaluate marketing strategy, including frequency, offer, audience, and content.
  • Optimizations – Manage daily optimizations for lead conversion and portfolio marketing, ensuring optimal volume within acceptable cost/profit targets.
  • Vendor Management – Manage relationships with internal and/or external partners to develop and implement lead conversion and portfolio marketing campaigns.
  • Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam marks. Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted. Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.
  • Communication & Collaboration – Report on goal progress, forecasts, results, challenges, and achievements. Partner with internal departments (Legal & Compliance, Analytics, Creative Services, Business Intelligence, Data Services, and Tech) and marketing team members to execute projects and tests.

 

You’ll be a great fit if you:

  • Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing queries is required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred. 
  • Have CRM and database management experience - You’re able to develop, automate and personalize communications via an established CRM platform. Salesforce Marketing Cloud experience preferred.
  • Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
  • Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities. 
  • Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.   
  • Are intellectually curious and have a desire to have fun
  • Have 2-8 years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
  • Financial-services experience a plus

About Enova:
Enova is a leading financial technology company providing online financial services through its AI and machine learning powered lending platform. Enova serves the needs of non-prime consumers and small businesses, who are frequently underserved by traditional banks. Enova has provided more than 7 million customers with over $40 billion in loans and financing with market leading products that provide a path for them to improve their financial health. Want to learn more? Just ask any of our almost 1,500 employees.

Our goal at Enova, we believe that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

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Where we are

175 W Jackson - Located right in the Loop and easily accessible from the suburbs or the city.

Technology we use

  • Engineering
  • Product
    • AWS (Amazon Web Services)Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
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What are Enova Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Women @ Enova, Pride @ Enova, South Asians @ Enova, Parents @ Enova, B.L.A.C.K @ Enova, HOLA @ Enova, Asian Pacific Experience @ Enova and more!
Open door policy
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
- B.L.A.C.K @ Enova - HOLA @ Enova - Pride @ Enova - South Asians @ Enova - Women @ Enova - Parents @ Enova
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Enova's team fitness initiatives include Sponsored race teams.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Enova employees are able to leave at 2pm on Fridays between Memorial Day and Labor Day!
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Past events have been at the Museum of Science and Industry, Millennium Park and more!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday.
Happy Hours
Company-wide happy hours are hosted once per month and team's host happy hours at their discretion..
Parking
We offer employees discounted on-site garage parking.
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Both company-wide and department-specific events.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Sabbatical program • Recognition programs • Commuting reimbursement • Monthly social events • Discounted gym memberships • Pet insurance

An Insider's view of Enova

What’s the vibe like in the office?

Enova provides an open and supportive environment that allows employees to proactively grow and develop. Leaders and mentors motivate team members to discover a better way to do the work. Here you can find yourself surrounded by talented, inspiring people.

Grace

Data Engineer II

What projects are you most excited about?

My job requires me to think about my work from many different angles, and often make decisions when there is no obvious 'right' answer. I really enjoy the opportunity of tackling new challenges and mastering different decision-making frameworks.

Monica

Sr Manager, Product Management

How does the company support your career growth?

Enova supported my career/growth with training when I started. In baseline, the training program for new software engineers, we were given the time to learn before joining a team. It was great to have dedicated time just focused on learning and getting acclimated to Enova before jumping into project work.

Elena

Software Engineer II

How has your career grown since starting at the company?

Enova is willing to take a chance on you. When I started at Enova I had very little formal experience, and since then I have had 3 very different roles in the company and have done things I wouldn't have imagined were possible for me!

Bridget

IT Risk Lead

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