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Principal Digital Marketing Strategist

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Employer Provided Salary: 86,500-145,700 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

About This Role
Discover. A brighter future.
With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description:
Discover is seeking a Digital Marketing Strategist to lead website optimization including the development and implementation of a testing agenda for all Discover Deposit Products' public facing pages and campaign landing pages. This role will manage the planning, coordination and execution of website updates and user experience optimizations. You will be responsible for providing recommendations for new tests based on cross-functional collaboration, analytics, and consumer research. You will then support the development of web updates/tests, which could include getting legal approval, partnering with technical teams, and any other executional work required to support the implementation of these updates.
This role requires collaboration with internal cross-functional teams such as Marketing Analytics, Direct Marketing Campaign Teams, eBusiness Email Strategy, Site & Mobile Marketing, Production Services, Legal & Compliance and external agencies to ensure accurate implementation of optimizations, tests structure, and segmentation.

  • In adherence with company policy, coordinates closely with the Operations, Technology and Law & Compliance teams to define processes, training, communications, and controls. Defines and publishes digital standards and guidelines.
  • Partner with technical teams to implement website changes, including thorough testing of new web updates.
  • Proactively communicate status, action items, issues and risks to project stakeholders.
  • Partner with campaign managers to develop and implement an integrated creative testing roadmap across audiences, products and channels that is continuously evolving based on test results.
  • Collaborate with channel experts and external agencies to optimize test plan across different products and landing pages.
  • Work with Analytics team to optimize targeting and segmentation to maximize exposure to high potential audiences and inform messaging strategies.
  • Monitor test results, identifies drivers and opportunities within campaigns and channels.
  • Responsible for test ideation and implementation, including agency briefing, obtaining Legal/Compliance approval of creative and targeting strategies, and accurate test set-up and reporting.
  • Lead project requirements capture with cross-functional business partners, with an emphasis on efficiency and quality.
  • Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across the website.
  • Manage project timelines and adhere to processes to ensure web updates are deployed on time.
  • Ensure all website updates are in compliance with channel controls & adhere to Discover's governance requirements.

Minimum Qualifications
At a minimum, here's what we need from you:

  • Bachelor's Degree in Marketing, Digital Marketing, Information Technology, UX Design, or related field
  • 6+ years of experience in Marketing, Digital Marketing, Information Technology, UX Design, or related field
  • In lieu of a degree, 8+ years of experience in Marketing, Digital Marketing, Information Technology, UX Design, or related field

Preferred Qualifications
If we had our say, we'd also look for:

  • Master's Degree in Marketing, Digital Marketing, Information Technology, UX Design, or related field
  • 8+ years of experience in Marketing, Digital Marketing, Information Technology, UX Design, or related
  • 2+ years of experience in people management

The base pay for this position generally ranges between $86,500.00 to $145,700.00. Additional incentives may be provided as part of a market competitive total compensation package. Factors, such as but not limited to, geographical location, relevant experience, education, and skill level may impact the pay for this position.
We also offer a range of benefits and programs based on eligibility. These benefits include:

  • Paid Parental Leave
  • Paid Time Off
  • 401(k) Plan
  • Medical, Dental, Vision, & Health Savings Account
  • STD, Life, LTD and AD&D
  • Recognition Program
  • Education Assistance
  • Commuter Benefits
  • Family Support Programs
  • Employee Stock Purchase Plan

Learn more at .
What are you waiting for? Apply today!
All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.
Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)

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What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at

Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental insurance
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision insurance
Discover offers two vision plan options — Standard and Premier through VSP.
Health insurance
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Mental health benefits
Financial & Retirement
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee stock purchase plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Company sponsored family events
Vacation + Time Off
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid volunteer time
Paid holidays
Discover provides 7 paid holidays.
Paid sick days
Office Perks
Commuter benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company-sponsored outings
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Discover has fitness centers and Weight Watchers® programs at all five major locations.
Professional Development
Job training & conferences
Tuition reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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