Product Manager, Digital Marketing

| Chicago

The Product Manager, Digital Marketing  is responsible for driving traffic and orders in the Florist Online Division. You will act as the subject matter expert and administrator for a variety of online marketing and analytics tools. You must have expertise in driving online traffic and order volume, developing detailed plans for complex projects involving challenging requirements, limited resources, and fixed deadlines. You must be Google Analytics certified and have experience with enterprise-level analytics tools, preferably Adobe Analytics. You will also drive the development and release of new products and features for the Florist Online Division. You will maintain pertinent knowledge regarding customer needs and perspectives.

The Product Manager, Digital Marketing will identify opportunities, recommend new products and strategies and lead the implementation of new products and services. You will define product specs, ensure that cross-company approvals are obtained, and then manage the product's creation, development, and execution. You will guide cross-functional teams through each step of development and beyond the evolution of the new and existing products. Finally, the Product Manager will manage all analytics for the Florist Online Division.

Core Responsibilities:

  • Increase traffic and order volume by "owning" marketing campaigns including:
    • Ecommerce site optimization
    • Local Directory Marketing
    • FTD Directories
    • Analytics
    • Cart Abandonment
    • Partner Sites
    • Online Rating Service
    • New services as developed
  • Support other FOL staff including Pay-Per-Click, Email, Support and the field team
  • Act as analytics lead using Adobe Analytics, Google Analytics, and other tools
  • Maintain an analytics 'report card' for each service
  • Manage day-to-day relations with vendors and other FTD departments
  • Identify new e-commerce opportunities, recommend new products
  • Lead implementation of new products and services
  • Help develop detailed strategies and roadmaps for the FOL platform
  • Compose detailed requirements documents
  • Collaborate with cross-functional teams to execute on requirements
  • Write and manage project plans
  • Drive cross-functional team deliverables and schedules
  • Help provide a vision for where this business will evolve
  • Maintain educational materials and product documentation
  • Work appropriately on special projects related to Online Services
  • Be an expert on the competitive landscape

The ideal candidate is a dynamic, results-oriented, detail-oriented individual with at least 5 years of online marketing and/or web product development experience, with at least 2 years in an online marketing role. 

Critical for success is a proven track record of managing multiple projects simultaneously, building and managing online marketing tools and delivering results. The candidate should be familiar with all aspects of online marketing, standard software project, and project management concepts, practices, and procedures and should understand basic technology behind Internet protocols and consumer services. Familiarity with metrics, operations, and the complete product lifecycle (e.g. requirements through QA) is required.

You must possess expertise in both written and interpersonal communication, in relationship building and in collaboration in a cross-functional team comprised of diverse personalities, skill sets, and levels of experience. Excellent organizational skills, focus, and attention to detail are a must, as is the ability to work in a fast-paced, hectic and energetic environment.


  • 5 years of experience in a fast-paced e-commerce environment
  • 2 yrs. in an Online Product Management/Marketing role
  • Google Analytics certification required
  • Experience with online ratings, local directory and partner site marketing
  • Successful tracking record in an e-commerce site optimization
  • Familiarity with SEO, PPC and email marketing preferred
  • Familiarity with mobile commerce and marketing
  • Highly organized, detail-orientated and task-oriented
  • Outstanding team player
  • Experience in driving projects from requirements through launch
  • Demonstrated capabilities in presenting at all levels of the organization
  • Experience with enterprise web analytics tools required, preferably Adobe Analytics
  • Experience with Adobe or Google Tag Manager preferred
  • Familiarity with dashboard and business intelligence platforms preferred
  • Experience developing & managing product plans across the entire product lifecycle
  • Understanding of emerging platforms such as mobile commerce/advertising
  • Ability to work in a fast-paced environment with multiple constituents & responsibilities
  • Strong prioritization capabilities such as analyzing levels of urgency, dependencies, etc.

Reporting to: Timm McIntyre

Location: Downers Grove


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Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases


We also have an office in the heart of Downtown Chicago at 200 N LaSalle

An Insider's view of FTD

What does your typical day look like?

As Brand Manager, I am constantly working to ensure we are engaging with our consumers and living out our brand vision via all channels. My day is 100% collaborative, between meeting with channels managers, reviewing new campaign launches - building a brand takes teamwork. When you have an online business, your consumers are shopping with you 24/7,

Kristin Byrne

Brand Marketing Manager

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

VP of Product Management and UX Design

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Perks + Benefits

FTD Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following the date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), life, accident, and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions. FTD, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our and Proflowers brands.

Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Commuter Benefits
Take advantage of the pre-tax benefit, you may elect up to the IRS limit of $260/month for transit and $260/month for parking.
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Game Room
Our game room includes Ping Pong.
Some Meals Provided
We provide food during Peak Season.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
Promote from within
Online course subscriptions available
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