Product Marketing Associate

The Role

The Product Marketing Associate role is important to support the Sales and Marketing functions by turning Fusion's product messaging strategy into enablement materials and collateral that will: 1) support the buyer's journey to learn about Fusion; and, 2) differentiate Fusion to the various stakeholders that are involved in the buying process. This could involve communicating over a number of different mediums, from written collateral to video to podcasts, webinars and live presentations. The Product Marketing Associate will be most successful as a self-starter who works with Product Management, Sales and Marketing to understand the most important needs and deliver professional content efficiently to help Fusion keep its competitive edge on the competition in its traditional markets while creating content to demonstrate Fusion's differentiators in the newer markets it is entering.

The Product Marketing Associate reports to the Senior Director or Manager of Product Marketing. Specific responsibilities include:

  • Deliver content to drive profitable sales, brand growth and loyalty for all Fusion products, services and solutions
  • Support all product marketing content development and maintenance initiatives
  • Create and edit written and video content for product marketing purposes, marketing Fusion products, services and solutions to Fusion prospective and existing clients
  • Convert internal product messaging documents into market facing value propositions
  • Assemble competitive research into sales tools including research notes and battlecards
  • Plan and deliver product-focused webinars
  • Work with Product and Solution Managers to document use cases and convert that into an array of sales enabling content
  • Share product messaging with Sales and Marketing organizations by creating training materials and occasionally presenting topics in small training sessions and ad hoc meetings
  • Participate in research initiatives that advance market intelligence including Win-Loss Analysis outreach calls and reporting on results
  • Sales tool development, including proposal templates, ROI calculators, etc.
  • Help Fusion achieve objectives and revenue goals
  • Work with product management team to ensure product marketing and sales enablement processes are efficient
  • Participate in cross-functional teams to execute product development plan
  • Contribute product messaging to Marketing efforts including advertisements, webcasts, websites, email campaigns, and tradeshows
  • Enforce brand marketing guidelines in any product collateral
  • Measure success of various product marketing collateral

Knowledge, Skills, and Abilities

  • Bachelor's Degree, preferably in a marketing or communications related field. Other degrees will be considered with appropriate communication skills and marketing, product management, or technology and business prowess.
  • 1-3 years of experience in similar roles preferred. New graduates of a four-year program also considered.
  • Excellent written and verbal communication skills
  • Ability to work in a fast-paced ambiguous environment
  • Experience with Microsoft Office products (Word, Excel, PowerPoint) required
  • Demonstrated video editing skills a plus (Camtasia Studio, iMovie, Adobe, or similar)
  • Experience with Adobe products (Acrobat, Creative Cloud) a plus
  • Local Travel (10-20%), between Downtown and Rolling Meadows corporate offices when needed. Occasional travel to customer events or tradeshows may be possible.
  • Organized with a high level of personal accountability
  • Deep critical thinking and problem-solving skills
  • Understanding of Business Continuity, IT Disaster Recovery, Crisis/Incident Management, Third-Party Management and/or Risk Management a plus
  • Understanding of Salesforce.com as an application platform as a service a plus

Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ApexLanguages
    • D3JSLibraries
    • ReactLibraries
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    • PardotAnalytics
    • TrelloManagement
    • SalesforceManagement
    • SalesforceCRM

Location

You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

An Insider's view of Fusion Risk Management

How would you describe the company’s work-life balance?

Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

Riddhi

Sr. Solution Architect

What does your typical day look like?

My days involve collaborating with multiple teams on a variety of activities. One minute I will be designing features with our engineers, the next I might be developing our product roadmap with product management or advising our customers and implementation teams on using our platform. Every day brings new challenges and rewarding opportunities.

Alex

Technical Architect

How does the company support your career growth?

Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

Ramya

Director of Technology Evangelism

How do you empower your team to be more creative?

Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

Shannon

Vice President, Marketing

How do you collaborate with other teams in the company?

I am fortunate to have an amazing team that I can completely depend on. This allows me to collaborate with other teams much more than I would be able to otherwise. I am amazed at how much change I can affect here at Fusion.

Mike

Senior Vice President, Strategic Engagement

What are Fusion Risk Management Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Fusion's social committee, which plans employee events, and Fusion Cares, which organizes community-focused give-back events, are just two ways employees can contribute to building Fusion's culture.
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
We allow our employees to participate in tours of duty within other parts of the organization to build their skills
Promote from within
Paid industry certifications
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