The Marketing team at Hireology is growing, and we are looking to add a Product Marketing Manager to the team. Reporting to the Director, Marketing, this individual will be responsible for creating the go-to-market strategy and positioning for Hireology’s award-winning hiring and talent management software. You’ll further own development and execution of the marketing strategy focused on boosting customer adoption, use and success with our solution. 

This is a critical role that will work cross-functionally within Hireology. You’ll partner directly with leaders across the product, sales, customer success, and operations teams to accelerate growth within the organization. 

Responsibilities

• In partnership with the product team, conduct user and market research to inform new products, feature releases, and messaging 
• Perform analyses to gain a deeper understanding of the market and competitive landscape to support sales and the product roadmap
• Own product positioning, messaging and all go-to-market/launch activities including process documentation, internal readiness, and content 
• Create enablement material (blog posts, videos, sell sheets) that provides support at each stage of the sales funnel
• Provide ongoing training and support to the sales and customer success teams on messaging, product features and competitive differentiators
• Maintain and expand a knowledge base of useful self-serve content including product FAQs, troubleshooting guides, and how-to videos
• Plan and execute customer marketing strategy and campaigns that drive product adoption, usage, and overall value
• Work with Hireology customers to build advocates, create case studies, and drive feedback/reviews
• Manage all channel partner marketing communication (campaigns, webinars, product notifications, enablement material)

Requirements

• BA/BS degree or equivalent working experience
• 5+ years experience in product marketing, digital marketing and/or product management
• Past experience performing research or building competitive analyses
• Superior writing and collateral creation skills
• Excellent presentation and communication skills, both written and verbal, with a love for presenting to groups
• Salesforce experience strongly preferred