What We'll Bring

As a Product Marketing Lead, you would be joining a team of high-performing Product Marketers. You would be responsible for driving market awareness and adoption in B2B Consumer Interactive solutions across several verticals and empowering consumers to take greater control over their credit. In this role, you will act as the quarterback and champion to identify and execute on go-to-market initiatives to scale adoption of existing products, product bundles and new product launches through the development of go-to-market strategies, positioning, competitive analysis, sales resources, and ideas (and content) to support marketing campaigns.

This role is new and an opportunity to develop a new function. You'll collaborate closely with stakeholders to bring solutions to market and develop innovative programs that drive demand, while also receiving coaching and support from the wider Product Marketing team.

This position will have responsibility for working day-in-and-out alongside the vertical market teams to bring innovative approaches and ideas across new product and go-to-market lifecycles to develop positioning that strongly resonates with vertical buyers, based on how they buy and key buying criteria. Your knowledge and experience within verticals like financial services or big tech industries, as well as go-to-market expertise will allow you to develop creative sales enablement and engagement programs to empower successful sales channels.

What You'll Bring

- 5-8 years expertise in product marketing or related go-to-market experience in financial services or another industry leveraging B2B2C solutions

- Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer challenges 

- Exceptional and creative content writing skills across various forms 

- Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth

- Excellent communication and public speaking skills

- Strong project management, attention to detail and bias towards execution

- Solid communication skills across all levels of the organization

- Experience with agile environments and a “get-it-done” attitude

- Ability and willingness to travel up to 20% (primarily US-based)

This job can be based in Chicago or remote in the U.S. for the right candidate.

Impact You'll Make

Act as a primary consultant on product marketing / go-to-market matters adding deep levels of industry vertical market knowledge and specialization

Develop and execute go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating vertical market use cases

Create value propositions and product messaging to clearly communicate to specific segments/sub-segments and create more relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations and blogs

Activate cross-functional execution of go-to-market programs in collaboration with Solutions, Product Readiness, Market Strategy & Planning, and Marketing Communications teammates

Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)

Define and track key performance indicators to monitor and enhance product marketing effectiveness

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