Product Marketing Manager
What We'll Bring
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
As a Product Marketing Lead for market-specific Industry Solutions, you are responsible for driving market awareness and adoption of Credit Risk, Marketing, Identity, Fraud and other solutions within several specific industry verticals. (Potential industries include Financial Services, Telecommunications, Retail, and the Public Sector.) As a Product Marketing Lead for market-specific Industry Solutions, such as Financial Services or Emerging industries, you are responsible for driving market awareness and adoption of Credit Risk, Marketing, Identity, Fraud and other solutions within specific vertical markets. In this role, you will act as the quarterback and champion to identify and execute on go-to-market initiatives to scale adoption of existing products, product bundles and new product launches through the development of go-to-market strategies, positioning, competitive analysis, sales resources, and ideas (and content) to support marketing campaigns.
As a Vertical Product Marketer, you collaborate closely with both Solutions and Vertical Product Management leads, Market Strategy & Planning, Sales, Marketing, and your Product Marketing peers, as well as external customers and industry groups, to bring solutions to market and develop innovative programs that drive demand.
This position will have responsibility for working day-in-and-out alongside the vertical market teams to bring innovative approaches and ideas across new product and go-to-market lifecycles to develop positioning that strongly resonates with vertical buyers, based on how they buy and key buying criteria. Your knowledge and experience within financial services or other financial risk assessment industries and go-to-market expertise will allow you to develop creative sales enablement and engagement programs to empower successful sales channels.
What You'll Bring
5-8 years expertise in product marketing or related go-to-market experience in financial services or another industry leveraging financial risk assessment solutions
Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer challenges
Exceptional and creative content writing skills across various forms
Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth
Excellent communication and public speaking skills
Strong project management, attention to detail and bias towards execution
Solid communication skills across all levels of the organization
Experience with agile environments and a “get-it-done” attitude
Ability and willingness to travel up to 20% (primarily US-based)
Impact You'll Make
Act as a primary consultant on product marketing / go-to-market matters adding deep levels of industry vertical market knowledge and specialization
Support go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating vertical market use cases
Adapt value propositions and product messaging of TU solutions to clearly communicate to specific segments/sub-segments to create more relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations and blogs
Activate cross-functional execution of go-to-market programs in collaboration with Solutions, Product Readiness, Market Strategy & Planning, and Marketing Communications teammates
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives
Track key performance indicators to monitor and enhance product marketing effectiveness
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