We are looking for a dynamic Product Marketing Manager to present Ensono''s services in ways that will strengthen our brand, articulate our value proposition, and differentiate our services. The successful person will have a deep understanding IT Consulting Services and/or IT Service industry. Will require to learn Ensono service offerings, our market, and our clients’ requirements.  This is a cross-functional role, reporting to the Consulting Services Portfolio leader and working closely with Marketing and Sales.
 

Responsibilities include, but are not limited to:

• Analyze market segments, verticals, sizing and ideal client targets, and design forward-thinking positioning approaches for each segment
• Define and design compelling product-focused content that articulate value, use cases, competitive differentiation, and benchmarking (client case studies and videos, whitepapers, presentations, and more)
• Develop competitive assets (first call decks, battle cards, videos, white papers, and more)
• Develop client references, testimonials, and case studies for external and internal use, or assist a formalized client marketing function in doing so
• Provide seller enablement material and briefings to Sales, Solution Architects and Consultants, including content (technical videos, whitepapers, how-to guides, comparison tools, sizing guidelines and more) aligned with the key market themes and focus areas
• Partner with Marketing to
  • Provide clearly differentiated product messaging and competitive positioning/packaging, consistent with corporate branding
  • Manage Ensono Intranet content to ensure availability of latest content to all associates
• Drive seller and client buyer/influencer feedback loops to synthesize feedback and adjust the assets, materials, and programs.
• Define and test product positioning and messaging for new features and services that communicates their benefits and highlights our differentiation
• Manage launch planning and commercial roll-out of new products
• Coordinate analyst relations / media opportunities with Marketing business unit to develop Ensono’s thought leadership and influencing in the market
• Partner with Sales and Marketing to measure results of programs and initiatives

Requirements:

• 5+ years in high-impact marketing roles
• Preferably experience with product marketing, brand marketing, of product management
• Proven success in creating value propositions and messaging strategies for technology and/or consulting services
• Experience in market analysis and marketing tools and methodologies
• Excellent communication skills (verbal and written)
• Ability to explain technical concepts to all types of audiences
• BA/BS in marketing or business preferred