Product Marketing Manager, Device at Lumere

| Chicago
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Sr. Product Marketing Manager (Lumere Device Solutions)

As the Product Marketing Manager for Lumere Device Solutions, you will serve as the strategic marketing focal point for increasing the company’s presence in the hospital supply chain marketplace. In this role you will use your experience to identify key market trends, buying behaviors, and opportunities that can be addressed by Lumere’s solutions and define go-to-market strategies, messaging, positioning, and tactics that can be executed upon by a cross-functional team including sales, client services, demand generation, and customer marketing. In addition, you will use your innovative and creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue.

You will also support the creation of sales and channel enablement materials to ensure their on-going ability to sell and support these products, as well as be able to up-sell and cross-sell related offerings.

To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of healthcare system supply chain processes, enterprise software, IT environments, and a rapidly evolving healthcare landscape. These skills will then fuel your ability to be a key evangelist and story-teller, demonstrating the value that Lumere provides to healthcare organizations. Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

You must be comfortable working closely with a cross-functional team including sales, client services, solutions, product management, consulting services, implementation, support, clinical staff and marketing teams, as well as with prospects, customers, partners, and analysts. The position is based in the US and reports to the Executive Director of Marketing Strategy at GHX, the parent company of Lumere.

Responsibilities

  • Become an expert in and a documenter of the buying cycle and develop buyer personas for your product portfolio.
  • Develop deep knowledge about your product portfolio and the competitive landscape and determine the most effective methods for disseminating this knowledge and how sales can apply it to optimize the sales process.
  • Define and implement global go-to-market strategy and plans in collaboration with marketing and sales, client services, product management, implementation and support teams, and PMO to drive demand, customer adoption and success.
  • Craft compelling and complex messaging and positioning frameworks that (1) address your buyer’s needs and (2) positions the unique value of your solution in the context of Lumere and complementary GHX solutions overall.
  • Translate that messaging into creative and solution-oriented presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, blogs, customer/prospect communication, and press releases.
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster.
  • Partner with sales training to develop content and curriculums for enabling sales during onboarding, national sales meetings and at all points in between where it is necessary to enable sales on your portfolio.
  • Gather and analyze competitive data, create and maintain sales-facing competitive battlecards for key competitors, and infuse content and messaging with competitive differentiation.
  • With your domain and market expertise, act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences.
  • Partner with demand gen team to develop effective lead generation and qualification programs.
  • Conduct market research to understand industry trends and identify opportunities.
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios.
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio.
  • Required travel up to 25%.

Knowledge and Skills

  • Strong analytical and problem-solving skills.
  • Ability to translate complex technical concepts into easy to consume business value.
  • Ability to pivot fast to respond to market changing needs.
  • Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence.
  • Ability to learn quickly, assimilate and translate technical concepts into strategic value propositions.
  • High attention to details and willing to take deep dive into understanding products and the market.
  • Take ownership mentality with minimal direction needed to effectively execute.

Required Experience

  • 6+ years of product marketing experience in the supply chain information and technology services space.
  • Bachelor’s Degree in Marketing or related field; MBA preferred.
  • Demonstrated success defining and launching new products and features to market.
  • Experience working cross-functionality with diverse teams: Sales, PR, Creative Services, Corporate. Marketing, Product Management and Engineering.

Preferred Experience

  • Experience marketing to decision makers within healthcare supply chain.
  • Direct sales experience.
  • Pragmatic marketing certified or similar concept.
GHX: Uniting the best of healthcare

Lumere, a GHX company, is at the forefront of clinical decision making for drugs and medical devices, offering evidence-based solutions and services that empower physicians and health systems to reduce costly, unwarranted variation. The company works with more than 700 facilities across the U.S. For more information, visit lumere.com, find us on LinkedIn, follow @LumereHQ on Twitter and like us on Facebook.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail

Location

Millennium Park in the summer, Kris Kringle Market in the winter, great restaurant options all year round...our corner of The Loop has it all!

An Insider's view of Lumere

What are some social events your company does?

Lumere sponsors an annual event known as the Bleacher Bash where employees take the afternoon off to cheer on the Chicago Cubs from the outfield bleachers of Wrigley Field. After the game we head to a nearby karaoke bar for a night of singing and team bonding. I've helped with planning and take great pride in contributing to the culture at Lumere.

Zach

Category Advisor

How do you collaborate with other teams in the company?

We collaborate with Product, Research and Data Ops to update our analytics services to handle a specific subset of medical device data. Our Ops teams get the data, our medical research teams teach us how to interpret it, and our product teams hammer out the UI and task breakdown. It’s complicated and interdependent, which makes it satisfying work.

Sydney

Junior Software Engineer

What is your vision for the company?

In addition to helping our customers push the frontiers of evidence-based medicine, we want to be one of the best places in Chicago for technologists to hone their craft. We think the best way to do that is to build a great team that's as excited about advancing our technology as our mission in healthcare.

Will

CTO

What are Lumere Perks + Benefits

Culture
Volunteer in local community
Culinary Care
Friends outside of work
Eat lunch together
Intracompany committees
Affinity Groups, Sports teams, GrassRoots Environmental Group, Book Clubs, Manager Forums, etc.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Available as part of our health insurance plan offerings
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We offer 4 plans along with Dental and Vision Insurance.
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary caretaker and also provides 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Lumere provides flexible work hours.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
We operate with a flexible PTO accrual plan with increases at 2 and 5 years of service.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Unlimited
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We look forward to gathering in the Vault for our monthly town hall.
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Health and wellness initiatives: discounted gym membership, in-office yoga and meditation, variety of snack and beverage options, monthly catered lunch, and more! • Competitive compensation package (includes equity • Social events: Books and Brews, game nights, recreational sports leagues, team outings, fireside chats, and volunteer programs • Ongoing professional development and mentorship opportunities • Open and collaborative office environment, standing desks, beer and cold brew on tap, and casual dress

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