Product Marketing Manager, Growth

| Chicago | Remote
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Sprout Social is used by over 25,000 brands worldwide including the Chicago Bulls, Tuft & Needle, Subaru and Edelman. These businesses rely on Sprout to create stronger relationships with their customers through social media.

Product Led Growth (PLG) is a key business function for Sprout that is supported by a dedicated team and this role is integral to our Product Led motion. Sprout’s Product Growth team is looking for a core contributor to accelerate the impact we’re making on user activation, product adoption, expertise building, and revenue goals. You’ll work alongside engineers, product designers, product managers, and product marketers as a subject matter expert in customer engagement messaging and a user’s lifecycle to drive engagement directly in the product.

You’ll be surrounded by smart, ambitious, and caring teammates that want to build great things and deliver value, together. You’ll own the product messaging to convert trials to customers, onboard users to features that align with their needs, and own messaging creation for Product Led Growth experiments. From project kickoff to release, you’ll have your hand in the direction of what we make, how we make it, and how we tell its story. You’ll put all of your messaging and user education skills on display. Even better: you’ll learn new ones along the way.

We’re looking for you to flex your talent and experience in product engagement messaging and UX writing to craft educational moments throughout an already best-in-class product. Ready to join Sprout’s Product Led Growth team? Read on.

Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

  • 2+ years experience in creating impactful messaging for product-led education for onboarding and feature adoption
  • Working knowledge of user behavior and a proven process for applying it in your work
  • 5+ years experience in Digital Marketing
  • 2+ years experience in B2B services/SaaS high growth product space

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

  • Expertise in UX writing, persuasive writing and/or technical writing
  • Experience in product communications for software that serves a customer base with a multitude of use cases
  • Skilled in measuring the adoption and upsell experiences they create to demonstrate their impact on business metrics

Within 1 month, you will:

  • Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
  • Make a plan with your manager to set initial priorities, align on expectations for your role, goalposts for your career, and learn about Sprout’s approach to Marketing and Product building
  • Meet the Growth team, get integrated into the culture and rituals, learn how growth works at Sprout
  • Go deep on learning about the Sprout customer. Dig into all of the frameworks and models that drive our work, including Jobs to be Done and our Phases of Product Adoption
  • Be an observational researcher of Sprout, our product, and our Growth team. Study the world you will work in, the principles, norms, and approach to work; spot opportunities to add your unique point of view and personal strengths to our diverse and curious team

Within 3 months, you will:

  • Roll up your sleeves and jump in to support a Growth project, partnering with your Marketing, PM, Design, and Engineering peers to add your perspective and skills throughout each phase of discovery, definition, planning, delivery, testing, and optimization
  • Go deeper into business understanding, by meeting key partners in Sales and Success to gain context on the wider impact of our work
  • Join rituals with our partners in the marketing org on Product Marketing, Customer Marketing, and Sales Enablement
  • Attend Growth Marketing events that align with your biggest areas of passion and career development and bring your learnings back to the team

Within 6 months, you will:

  • Have your first performance conversation with your manager, where you’ll discuss your accomplishments in your role and work together to build goals for your professional growth
  • Drive Growth Marketing for a key project, end-to-end by developing a strategic approach, crafting a value proposition canvas, creating a layered education plan, drafting messaging, and identifying key metrics for success

Within 12 months, you will:

  • Lead a Growth owned initiative across teams and departments, bridging the Marketing and Product orgs, and activating product education across multiple customer touchpoints
  • Represent the Growth Team's successes and learnings in cross-departmental knowledge sharing and revenue reporting rituals
  • Support your Growth Marketing peers in developing and validating our Quantitative Growth Model and spot new opportunities for business growth and customer engagement

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We believe that true employee engagement cannot happen if you can’t bring your whole self to work, so we’re committed to building a diverse team, embracing an inclusive culture and investing in equity across our organization. That dedication is core to Sprout. We want all candidates, particularly those coming from traditionally underrepresented groups in the technology industry, to know they are welcome at Sprout.

We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit offerings like our parental leave program 
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best whether you are in an office or working remotely
  • State of the art offices in cities where Sprout has physical locations (Chicago and Seattle) for those that prefer an office setting
  • Solid programs in some of the staples: medical coverage, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer.  We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. We value the things that make us different and want to see how you can make our team better!

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application. If your state is listed, we're good to move forward. If not, we're not able to hire in your state at this time. If you'd like to stay in touch with us in case that changes in the future, please apply and we'll save your application for possible future consideration.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • SalesforceCRM

Location

131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin

CMO

What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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