Product Marketing Manager, Integrations & Ecosystem

| Chicago
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 120,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.
As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 120,000 today to millions.
We’re looking to hire a Product Marketing Manager to join our growing and global marketing team. ActiveCampaign is expanding our Customer Experience Automation (CX) platform, used by over 100,000 customers globally, to include native integrations with applications from third-party companies such as Calendly, Typeform and Slack, known as CX Apps. These integrations enable our customers to build automations that fit perfectly with the other applications they use, and in doing so, deepen the engagement and loyalty of their customers. This role will be responsible for growing and promoting our app ecosystem, increasing value for customers, partners and ActiveCampaign.
In this role, you will be expected to work autonomously in the development of project plans, requirements, timelines, and deliverables. The role has a high level of responsibility to grow customer adoption of CX Apps, to grow the number of CX App integrations on our platform, and to drive co-marketing efforts with Strategic Partners.

What your day could consist of:

  • Marketing our app ecosystem to our customers in order to increase their use of CX Apps and to ensure they get the most out of using the apps, to ultimately increase customers’ engagement with the ActiveCampaign platform
  • Author core customer-facing positioning and messaging for our app ecosystem
  • Develop and execute on multi-channel marketing plans that grow awareness of and affinity toward our app ecosystem
  • Marketing to developers of third-party applications in order to increase the number of high-quality CX Apps on our platform, and ensure a positive and beneficial experience for third-party developers
  • Create content that helps CX App Partners establish and drive customer adoption of their CX Apps on our platform
  • Collaborate with Partner Account Managers to onboard and train new App Partners, and to keep App Partners informed about key developments in the ActiveCampaign platform
  • Drive co-marketing efforts in collaboration with Strategic Partners in order to increase new customer acquisition via the marketplaces those Strategic Partners provide
  • Other tasks and responsibilities to help the Partner Marketing team, Product Marketing team and overall Marketing team to be successful

What your day could consist of:

  • 4+ years of work experience in product marketing and/or partner marketing required
  • Experience in the B2B SaaS space strongly preferred
  • Familiarity with the marketing technology and sales technology landscapes preferred
  • Excellent communication and presentation skills, both verbal and written
  • High level of ownership and self-motivation
  • Comfortable working with ambiguity in a fast-paced, fast-changing environment
  • Ability to work cross-functionally to ensure various teams are aware and aligned to your work, and empowered to contribute if additional effort outside of marketing are needed

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 
Check out more information on our benefits & perks here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Figma Design
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ActiveCampaignCRM
    • ActiveCampaign Email

Location

Gorgeous newly-rehabbed Chicago Loop Office overlooking State Street with views of the lake and Millennium Park. Minutes from the Metra & CTA.

An Insider's view of ActiveCampaign

What are some social events your company does?

Pre COVID-19, we were known for some amazing events-swanky holiday parties, family-friendly picnics, awesome global kick-offs, first class P Club., etc. We needed to rethink this so are being creative in how we engage teams and across teams. We are hosting a Talent Show, cooking classes, trivia, our monthly speaker series-all virtual but still fun!

Trinity Malito

Employee Experience Manager

What are ActiveCampaign Perks + Benefits

ActiveCampaign Benefits Overview

We believe that benefits can be as important as compensation. We believe that not having to worry about health plans, dental networks or having enough retirement savings are equally important. We think broadly about benefits and perks and tie each of them back to our values.

More specifically, we offer best in class health benefits with no or very favorable employee premium cost share. Our 401k employer match is exceptionally generous with no vesting or wait period to contribute. There is a wide variety of voluntary and pass through benefits as well.

Our amazing in-office perks such as delivered lunch, unlimited snacks, barista bar, onsite gym, gorgeous roof deck have needed to be revised in our new remote work environment. We've rolled out new perks such as a quarterly home office stipend, virtual events, parent support and mental wellness.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Managers identifying as female make up 45% of leadership. VP exec group is 50% diverse.
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Now, it's all virtual!!!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Certain roles and levels are eligible for stock options
Performance Bonus
Certain teams and leadership roles are eligible for performance bonuses based on metrics and KPI's
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 3 weeks of leave for the secondary caretaker.
Flexible Work Schedule
We trust our employees to get their work done and manage their personal/family/social and work time responsibly
Remote Work Program
Family Medical Leave
Restricted work hours
Return-to-work program post parental leave
Company sponsored family events
ActiveCampaign sponsors semi-annual family events.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive three days of company-paid volunteer time per year, in addition to company-sponsored giving back events
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide monthly CTA and Metra pre-paid transit benefits plus free annual DIvvy Bike memberships
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games and basketball
Stocked Kitchen
When we say stocked, we mean stocked
Some Meals Provided
Lunch stipends are provided every day, delivered onsite via Fooda. Breakfast is available with cereal, yoghurt, toast, fruit.....
Happy Hours
Recreational Clubs
Our employees are sporty. We sponsor AC teams such as bowling, softball, kickball.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Daily Catered Lunches through Fooda. Free onsite baristas. Open Vacation Policy. Dual monitor & stand-up desk workstation. FOND Membership. Bonus.ly Peer Recognition Program. Flexible Work/Life Balance. Many easy ways to give back to the community. Onsite gym at very low cost. Roofdeck with lake views. Game rooms. Beer and wine on tap. Endless snacks. Amazing parties.

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