The Product Marketing Manager (PMM) has a deep understanding of Ensono products, our market, and our clients’ requirements. This is a cross-functional role, reporting to the Head of Public Cloud Product Management and working closely with Marketing and Sales. The PMM will be responsible for presenting Ensono products in ways that will strengthen our brand, articulate our value proposition, and differentiate our services. IT industry experience mandatory MSP industry experience preferred Public cloud experience mandatory
 

 Responsibilities include, but are not limited to: 

• Analyze market segments, verticals, sizing and ideal client targets, and design forward-thinking positioning approaches for each segment 

• Define and design compelling product-focused content that articulate value, use cases, competitive differentiation, and benchmarking (client case studies and videos, whitepapers, presentations, and more) 

• Develop competitive assets (first call decks, battle cards, videos, white papers, and more) 

• Develop client references, testimonials, and case studies for external and internal use, or lead a formalized client marketing function in doing so 

• Provide seller enablement material and briefings to Sales and Solution Architects, including content (technical videos, whitepapers, how-to guides, comparison tools, sizing guidelines and more) aligned with the key market themes and focus areas 

• Partner with Marketing to 

• Provide clearly differentiated product messaging and competitive positioning/packaging, consistent with corporate branding 

• Manage Ensono Intranet content to ensure availability of latest content to all associates 

• Drive seller and client buyer/influencer feedback loops to synthesize feedback and adjust the assets, materials, and programs 

• Define and test product positioning and messaging for new features and services that communicates their benefits and highlights our differentiation 

• Manage launch planning and commercial roll-out of new products 

• Coordinate analyst relations / media opportunities with Marketing business unit to develop Ensono’s thought leadership and influencing in the market 

• Partner with Sales and Marketing to measure results of programs and initiatives 

 ​Requirements: 

• 5+ years in high-impact marketing roles 

• Experience with a provider of IT outsourcing and or managed IT services  

• Broad base of IT and application knowledge including AWS and or Microsoft Azure public cloud IaaS and PaaS, database, middleware, security, and compliance  

• Good understanding of Infrastructure as Code, automation, and Agile and DevOps ways of working 

• Preferably experience with product marketing and brand marketing of product management 

• Proven success in creating value propositions and messaging strategies for technology products and/or services 

• Experience in market analysis and marketing tools and methodologies 

• Excellent communication skills (verbal and written) 

• Ability to explain technical concepts to all types of audiences 

• Strong ability to manage concurrent activities to completion 

• BA/BS in marketing or business preferred