Product Marketing Manager, Sales Enablement

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ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.

As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 100,000 today to millions.

We are seeking a Product Marketing Manager, Sales Enablement to join our growing team and support the continued growth and expansion of our business globally. Our ideal candidate is goal-oriented, with good knowledge of marketing practices, exceptional communication and superior writing skills. This newly-created role is a key resource on the Marketing team. This role will have the ability to build out a holistic and comprehensive Enablement strategy and deployment, focused on customer-facing teams but also throughout the organization.

What your day could consist of:

  • Create enablement materials and curriculum that supports revenue generating efforts
  • Work with Sales and Success team members to identify knowledge and skills gaps across the company with regard to product and industry knowledge and conduct ongoing needs assessments
  • Build, communicate, and train on marketing initiatives that drive acquisition and retention
  • Create, manage, and ensure marketing collateral and content across internal teams
  • Participate or lead market research and competitive analysis initiatives 
  • Activate key announcements in the Sales channel, ensuring Sales and Customer Success teams are ready to maximize the impact of company news
  • Participate in or lead development of marketing plans to enhance growth and assist in outreach/communications
  • Support the development of solution messaging for sales collateral, sales tools

What is needed:

  • 4+ years in a marketing or sales enablement role
  • Proven ability to build compelling content and collateral, ideally for a high-growth product-based SaaS company
  • Experience with persona-based marketing
  • Experience working in a global marketing organization
  • Proven desire to understand customers and their use cases
  • Proactive self-starter comfortable taking general guidance and turning it into clear deliverables and business impact in a fast-paced, technical environment
  • Passion about content creation
  • Graphic design skills a plus
  • A strong aptitude and willingness to help others and work cross functionally
  • Ability to build cross-functional relationships to support and empower multiple teams with their marketing, outreach, and demand generation efforts
  • Excellent project management skills with ability to multi-task, set measurable objectives and manage defined timelines
  • Ability to create, update, and maintain an ever growing repository of marketing collateral and enablement materials

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 

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Location

Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.

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