ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 95,000 businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.

As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 95,000 today to millions.

We are seeking a Product Marketing Manager, Sales Enablement to join our growing team and support the continued growth and expansion of our business globally. Our ideal candidate is goal-oriented, with good knowledge of marketing practices, exceptional communication and superior writing skills. This newly-created role is a key resource on the Marketing team. This role will have the ability to build out a holistic and comprehensive Marketing Enablement strategy and deployment, focused on customer-facing teams but also throughout the organization.

What your day could consist of:

• Create enablement materials and curriculum that supports revenue generating efforts
• Work with Sales and Success team members to identify knowledge and skills gaps across the company with regard to product and industry knowledge and conduct ongoing needs assessments
• Build, communicate, and train on marketing initiatives that drive acquisition and retention
• Create, manage, and ensure marketing collateral and content across internal teams
• Participate or lead market research and competitive analysis initiatives 
• Participate in or lead development of marketing plans to enhance growth and assist in outreach/communications
• Collaborate effectively with key stakeholders across the organization
• Act as the subject matter expert who delivers high-quality material, content and resources in a compelling, interesting and timely manner
• Continuously maintain knowledge of the AC suite of products, competitive landscape and overall industry
• Develop and implement metrics to gauge the success of enablement initiatives and programs to ensure ongoing and ideal success and impact
• Work closely and collaboratively with the Education team to avoid duplication of effort and ideal deployment of learning and content
• Support the development of solution messaging for sales collateral, sales tools
• Work closely with the global and regional GTM teams to ensure consistent but also localized deployment

What is needed:

• 4+ years in a marketing or sales enablement role Marketing or in a similar capacity
• Proven ability to build compelling content and collateral, ideally for a high-growth product-based SaaS company
• Experience with persona-based marketing
• Experience working in a global marketing organization
• Proven desire to understand customers and their use cases
• Proactive self-starter comfortable taking general guidance and turning it into clear deliverables and business impact in a fast-paced, technical environment
• Passionate about content creation
• A strong aptitude and willingness to help others and the ability to work cross functionally
• Ability to build cross-functional relationships to support and empower multiple teams with their marketing, outreach, and demand generation efforts
• Excellent project management skills with ability to multi-task, set measurable objectives and manage defined timelines
• Ability to create, update, and maintain an ever growing repository of marketing collateral and enablement materials

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, lunch and endless snacks/ beverages, reimbursed commuting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag.