Product Marketing Manager

| Chicago | Remote | Hybrid
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Are you a growth-minded and customer-focused product marketer? Do you obsess over aligning product value to customer need? Sprout Social is looking for a Product Marketing Manager to join our Marketing team and help us take our award-winning Product Marketing team to the next level (Sprout’s Product Marketing team was named one of The Top 25 Teams To Learn From And Work For To Develop Your Product Marketing Career according to Sharebird).

Product Marketing is a highly cross-functional role at Sprout, partnering closely with Product Management, Sales, Customer Success, Brand Creative, Growth and Customer Marketing to name a few. We understand the importance the function plays in product awareness, demand generation and feature adoption. In turn, our ideal candidate truly understands the role that Product Marketing plays as the connective tissue between Product, Marketing and Sales and has a track-record of successfully working cross-collaboratively between those teams. This role will report to the Director of Product Marketing and is equal parts strategy and execution.

You will jump into the work from day one partnering closely with members of our Product Management, Growth and Customer Marketing teams to understand customer use cases, gather and distill those insights, and leverage them in a way that drives product awareness and adoption. In order to be successful, you must possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, value-focused stories about our features, platform and solutions.

Your skills are part creative, part analytical and always centered around using qualitative and quantitative analysis to make data-informed decisions. In addition, you have experience in effectively tracking and measuring the art and the science of well-rounded product marketing strategies. Our ideal candidate is as comfortable project managing a cross-functional product campaign as they are digging into product usage data to create a segmentation strategy.

Our Marketing team has helped us reach over 20,000 customers worldwide including the Chicago Bulls, Four Seasons, Subaru, Shopify and Edelman. These businesses rely on Sprout to create stronger relationships with their customers through social media. The work you deliver will help elevate Sprout as a market leader. 

We’re looking for a product marketing manager to complement and collaborate with our existing Go-to-Market, Customer and Growth teams to help shape and drive our product growth and adoption strategies. If you’re interested in joining a growing team committed to building industry-leading, innovative solutions for today’s modern marketer, we’d love to talk with you!

Within 1 month you will...

  • Attend two weeks of Sprout Social training to learn the ins and outs of both our company and products to better understand the value that Sprout delivers to our customers
  • Develop a firm understanding of Sprout’s brand positioning, voice and key messages
  • Get to know your fellow Product Marketers and meet with key stakeholders across Customer Marketing, Brand Creative, Product, Growth, Sales and Customer Success to understand current working relationships
  • Soak up knowledge from every team you interact with and ask a lot of questions!

Within 3 months you will...

  • Familiarize yourself with Marketing and Brand Creative process and rituals (i.e. how we get work done), learn our Agile framework and understand how to effectively plan for work to get done
  • Familiarize yourself with Sprout’s product strategy and development lifecycle, our release/launch process, marketing campaign framework and more
  • Go deep into customer data and research to familiarize yourself with various customer use cases and core Jobs-to-be-Done 
  • Partner with fellow Product Marketers to begin deeply understanding our platform and premium add-on modules 

Within 6 months, you will...

  • Engrain yourself into the Customer Lifecycle Guild and begin planning work to support our product awareness and adoption goals 
  • Interact day-to-day with internal teams including product management, marketing, sales, creative, account management, support and others to extract insights and spot opportunities 
  • Participate in cross-functional meetings to develop product awareness and adoption strategies and contribute to integrated marketing launches both tactically and in a project management capacity
  • Continue to develop strong relationships across Growth and Customer Marketing and better understand the full customer lifecycle so you can better align customer need with product value 

Within 12 months, you will...

  • Develop processes to understand customer use cases, package those insights, and leverage them in a way that drives customer adoption
  • Conduct market and customer research that can be combined with existing VoC and competitive insights gathered by our Customer Marketing and Market Strategy teams to inform product lifecycle strategies
  • Collaborate with Growth and Customer Marketing to build and align roadmaps that drive product awareness and adoption
  • Plan and execute your first integrated product campaign—taking the lead from start to finish
  • Be comfortable and proactive about working with the rest of the Product Marketing, Customer Marketing and Growth teams to push the creativity of our growth, adoption and go-to-market strategies
  • Surprise us! Use your unique ideas and abilities to change our team and marketing efforts in beneficial ways that we haven’t even considered yet.

About Sprout Social

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We believe that true employee engagement cannot happen if you can’t bring your whole self to work, so we’re committed to building a diverse team, embracing an inclusive culture and investing in equity across our organization. That dedication is core to Sprout. We want all candidates, particularly those coming from traditionally underrepresented groups in the technology industry, to know they are welcome at Sprout.

We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit offerings like our parental leave program 
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best whether you are in an office or working remotely
  • State of the art offices in cities where Sprout has physical locations (Chicago and Seattle) for those that prefer an office setting
  • Solid programs in some of the staples: medical coverage, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer.  We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. We value the things that make us different and want to see how you can make our team better!

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application. If your state is listed, we're good to move forward. If not, we're not able to hire in your state at this time. If you'd like to stay in touch with us in case that changes in the future, please apply and we'll save your application for possible future consideration.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • SalesforceCRM

Location

131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin

CMO

What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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