Product Marketing Manager
ABOUT US
Are you ready to transform an industry? At Centro we are building a comprehensive tech platform that radically increases efficiencies and impact across businesses, teams, and campaigns. Our clients can run all their digital business through Basis, with robust business intelligence, workflow automation, search and social integrations, and the number one rated DSP.
We’re taking the digital advertising world by storm and are proud to be headquartered in the rapidly growing tech hub of Chicago, with offices that span across the United States, Canada, and Mexico. Join us in our mission to improve the lives of everyone working in the industry!
WHY WORK WITH US?
At Centro, we believe that lasting success is achieved through continual dedication to the growth and well-being of the individual. Our people are the core of what makes Centro unique. Driven by the Centro Manifesto and our guiding principles, we look to hire the best and brightest minds—curious, passionate learners who are driven to create impact.
We are committed to building a culture of highly motivated individuals who create a positive and supportive environment together. When we work hard, stay focused, and act in service to others, we believe that anything is possible. Come grow with us!
ABOUT THE TEAM
This team of highly motivated and innovative thinkers develops internal and external messaging for Centro’s brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Centro and Basis improve the lives of those working in our industry.
WAYS YOU’LL CONTRIBUTE
You will focus on the development and execution of strategic marketing initiatives in order to support Centro’s ongoing product growth and development. You will work closely with the Product and marketing teams, identifying ways to marketing our product to different segments and partner types. You will contribute by:
- Developing and executing on strategic marketing initiatives that support the ongoing growth of product at Centro
- Collaborating with the product and marketing teams to develop positioning and messaging for different market segments and partner types
- Collaborating with sales teams to capture new content requests and update content libraries
- Bringing the Basis & Centro story to life by creating buyer-focused messaging, customer/sales presentations, web content and other customer-facing content for the market
- Conducting market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles and integrating this knowledge into product launch and demand generation activities
- Developing the competitive comparison and objection handling materials for use in positioning against similar offerings from other organizations
- Developing customer references, testimonials, and case studies for external and internal use, or assist other internal teams in doing so
- Conducting win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product & sales team
- Monitoring and reporting on the performance of products in the market and communicate the results of related sales and marketing efforts
- Pro-actively contributing to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value propositions
- By supporting various strategic projects and initiatives to grow the product line
WHAT YOU BRING TO THE TABLE
- 4-7 years of experience in product marketing or sales enablement roles with proven results
- Ability to hit the ground running in a product marketing capacity
- Demonstrated ability to learn quickly and apply problem-solving skills to business and technical challenges
- Technical aptitude to understand assigned products, with an astute knowledge of industry market trends
- Proficiency in current marketing strategies and best practices
- Ability to effectively communicate and present information to a wide range of audiences
- Excellent interpersonal, organizational, and verbal/written communication skills
- Effective cross-functional project management skills
- Continuous learner driven to succeed and achieve significant results
- Bachelor’s degree in Marketing, Business or related field or equivalent professional experience
BONUS POINTS
- Experience in Business to Business (B2B) marketing
- Experience in Adtech or marketing technology
LIFE WITH CENTRO
We take care of our people. Our team has put together a thoughtful benefits package and provides a wide range of perks, including competitive 401k/RRSP matching, a tax-free health savings account, tuition reimbursement, generous maternity/paternity leave, and more.
Aside from benefits, we’re always finding new ways to invest in the personal and professional growth our employees. We’re proud to support a variety of employee-led communities that enrich our culture of uniqueness, inclusivity, and empowerment. Centro is more than a workplace.
Centro is an Equal Opportunity Employer. We respect and support an inclusive workplace diverse in thought, perspective and culture. We celebrate all team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. We are better together.