Product Marketing Manager at VelocityEHS

| Chicago | Remote
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Description

 

THE OPPORTUNITY:

*Open to remote candidates*

As a product marketing manager, you are responsible for making solutions “fly off the shelf.” This role is the glue that binds our go-to-market strategy to the tactics we need to drive success and achieve results in sales and marketing.

You will take an audience-centric approach to understanding the market, crafting the message, and enabling the messengers. You know our buyers better than they know themselves, including how they make their buying decisions. You speak the language of value and are laser-focused on business outcomes. You also know our competitors like the back of your hand: what they do today and what they plan to do in the future. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales team to be successful.

You will collaborate with our marketing and sales teams to develop innovative programs that drive demand, and our product management colleagues to fine tune product market fit. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

PRIMARY DUTIES AND RESPONSIBILITIES INCLUDE BUT ARENT LIMITED TO:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. You must love meeting new people – either in person or over the phone – and have an ability to guide conversations to get usable insights.
  • Understand and document our buyer’s process, including where they get information, how they attribute value, and the who, what, when and why behind the decisions they make. Then enable our sales and marketing processes based on what you learn.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned. Develop competitive strategies and support the maintenance of up-to-date information.
  • Grow the business by creating and championing plans that increase our market share in your assigned target market and working cross-functionally to execute. Work closely with product management to influence the product roadmap to fine tune product-market-fit.
  • Coordinate the launch of new offerings into your assigned segment.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Collaborate with sales enablement and others to create compelling demos and pitch decks to ensure that we connect the value of our offerings to the problems our buyers face.
  • Support go-to-market, pricing and packaging strategy with market evidence.
  • Influence the development of marketing plans for the audiences you support.
  • Understand and support our sales and customer success teams; enable sellers and CSMs to understand the problems we solve for our buyers; partner with the sales training team to develop internal tools and with marketing communications to develop external collateral.

Measures of Success:

  • Success is measured qualitatively by how well your stakeholders are enabled by knowledge and strategies you produce.
  • Success is measured quantitatively by our growth rate in your assigned segment.

 

REQUIRED SKILLS/QUALIFICATIONS/WORKING CONDITIONS:

Minimum Skills & Qualifications:

  • Empathy, humility, curiosity and business acumen.
  • 3+ years of product marketing experience with at least 1 year of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) for a B2B SaaS provider
  • Bachelor’s degree in relevant area; MBA preferred.
  • A strong public speaker – comfortable in front of large, senior groups – and a solid writer.
  • Able and content to work independently and cross-functionally.

Preferred Skills & Qualifications:

  • Industry experience in Manufacturing, Chemicals, Mining, Oil & Gas or Pharmaceuticals.
  • Pragmatic Institute Certified (PMC) II or higher.
  • Experience in Environment, Health and Safety.

Other:

  • Travel up to 15%.
  • Comfortable working with remote colleagues using conferencing tools.
  • Occasional work outside of normal working hours.

 

COMPANY DESCRIPTION: 

VelocityEHS is the largest and fastest growing environmental, health, safety (EHS) and sustainability software company in the world. More than 8 million people rely on our innovative on-demand (cloud-computing technology) safety and compliance management solutions to do their jobs safely and protect the environment.


At VelocityEHS, success is an everyday occurrence. Everyone who walks through our doors has an opportunity to make an impact. Our people make the difference at VelocityEHS – that's why we're not just looking for people with the right skills, but for those with the right drive, the right passion and the right character to make our entire team better. We still operate with the same start-up mentality that has made us the leading cloud EHS company, and offer each and every employee the opportunity to grow and reach their full potential.


We’re driven by the work we do to keep others safe, but we also like to have fun while doing it. We believe in producing great results, but also in enjoying the ride. Work-Life balance means two things at VelocityEHS – having time for your life outside of work, and taking steps to bring more life into the workplace. Between all the variety of workplace events, volunteer opportunities and other group activities available, we never forget that dynamic people need and deserve a place to work.

Finally, we understand that taking care of our customers starts with taking care of our employees. Our benefits include excellent medical and dental plans, matching 401(k) saving plan, and RRSPS saving plans generous PTO, and more. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. We welcome and encourage diversity in the workplace. We thank you for your interest, however, only those candidates selected for an interview will be contacted. No agencies please.

 


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

VelocityEHS is located in the heart of downtown Chicago's River North neighborhood. Enjoy shopping, bars and restaurants all along the Riverwalk!

An Insider's view of VelocityEHS

What’s the vibe like in the office?

Electric. Recognition for good work in this office is contagious and once the ball starts rolling you can’t stop it. Everyone wants to see each other succeed. And if you need to decompress after a hectic day you can either go to the game room with your friends or head to the roof to enjoy the Chicago summer.

Vito

Sales Associate

What does your typical day look like?

My typical day involves a mix of internal meetings, client calls, and a lot of emails! On the Customer Success team, we aim to add value and deliver outcomes for our clients, so there is always a new problem to solve. I strategize and collaborate with teams across the organization to ensure we all work together for the success of our clients.

Lauren

Customer Success Manager

How do you make yourself accessible to the rest of the team?

While most people have an open door policy, I take it a step further and also make sure I know EVERY sales person and their name. And every year I set aside August to be my month to do 30 minute 1:1s with anyone on the sales team that wants to meet.

Le

Vice President of Sales

What is your vision for the company?

Our focus is not to be the first or most innovative, but on being the best by truly understanding the obstacles our customers’ face and delivering solutions that help them be more effective. We've already changed the industry – we now look forward to continuing to help lead the digital revolution in health, safety and environmental sustainability.

Glenn

Founder & Strategic Advisor

What are VelocityEHS Perks + Benefits

VelocityEHS Benefits Overview

Here at VelocityEHS, we place a high value on teamwork and understands that a great culture and work environment help to generate innovative ideas. Our employees are self-motivated, hard-working, enthusiastic and enjoy a great work-life balance.

Culture
Volunteer in local community
VelocityEHS partners with local nonprofits to create volunteer opportunities for our employees, who all have up to 2 days volunteer time to use each year.
Partners with Nonprofits
VelocityEHS partners with various local nonprofits for volunteer events, such as One Tail at a Time, Cradles to Crayons, Habitat for Humanity and Ronald McDonald House.
Friends outside of work
Eat lunch together
Intracompany committees
VelocityEHS has 15 different employee special interest clubs we call "Affinity Groups", ranging from a monthly beer share to an employee diversity council.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
VelocityEHS has dedicated training, both at an employee and leadership level, to help continuously educate our community to better understand their own bias and others experience.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Mosaic celebrates cultural diversity at VEHS, FEM is dedicated to the empowerment of women in our community and Pride works to create a safe & open Workplace for LGBTQIA+ Colleagues and Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
VelocityEHS always participates in the annual JP Morgan Chase corporate challenge, but we also offer group workouts like bootcamps and yoga throughout the year.
Mental Health Benefits
VelocityEHS offers each employee a "Day of Reflection" to be used to reflect, learn, grieve or celebrate any kind of holiday we do not offer time off for otherwise.
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
VelocityEHS provides employees with a work schedule that includes Summer hours, and flexible start and end times as needed to accommodate their busy lives.
Remote Work Program
While we are currently working 100% remotely, this perk will continue on an add needed basis when office life returns to normal.
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
VelocityEHS employees receive between 17 and 32 days per year of paid time off based on years of service, not including additional volunteer and reflection days.
Paid Volunteer Time
All employees start with 1 day of paid volunteer time per year. This increases to 2 days after 3 years of employment.
Sabbatical
Eligible employees get 1 month sabbatical after 10 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Fitness Subsidies
Employees are offered a subsidized Class Pass account, starting at just $11 a month.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
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