Job details

Salary

$110,000 - $125,000 a year

Job Type

Full-time

Number of hires for this role

1

Qualifications

• • Product Marketing: 5 years (Required)

  • Bachelor's (Preferred)

  • tech / SaaS company: 1 year (Preferred)

  • B2B go-to-market: 4 years (Preferred)

Full Job Description

Role: Product Marketing Manager

Location: Remote

Reports to: Marketing Director

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About Us:

CareAdvisors is a technology company helping patients get access to healthcare and the social service benefits they need by automating the manual enrollment burden taken on by hospitals.

Our innovative platform empowers care navigators and social workers with a search and communication platform that’s connected to our vast network. We use the data gathered across our network to power our automated analytics engine. Join us in connecting people to the care they need!

About the Role:

CareAdvisors is looking for a Product Marketing Manager to join our growing team! As a Product Marketing Manager, you will partner with internal stakeholders to lead, plan, and execute go-to-market strategies and launches for each of our new and enhanced products. This team member will work cross-functionally with marketing, sales, and the product team to effectively bring new products and features to market, readying our teams to speak to the full value that our products deliver to our client-partners. This role was made for an experienced self-starter who can combine storytelling, creative marketing, and strategy to successfully support bringing new products to the market. Overall, you will plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan. In addition:

• Partner with leadership to create the documentation and planning materials required to execute effective product launches and go-to-market campaigns

• You will understand and support our product offerings; detailing the problems we solve for client-partners and consumers while developing collateral for our Sales teams

• Collaborate with the product and engineering teams to continually update and communicate our product roadmap

• Ensure our internal teams are fully equipped with up-to-date sales decks, 1-pagers, battle cards and training so they can effectively overcome objectives and speak to the value of our platform

• Support marketing efforts and demand generation by creating compelling content and cohesive narratives highlighting our benefits and value

• Coordinate with internal and external subject matter experts to ensure our messaging resonates with our target markets

• Analyze segments and buyers to understand unique challenges and build buyer and influencer personas

• Track, measure, and report against objectives

About the Requirements:

• Located in the Chicagoland area (ideally)

• 5+ years of experience in Product Marketing, ideally at a tech / SaaS company

• Proven experience using storytelling to articulate value propositions across all stages of the buyer journey.

• Successful track record of driving enterprise B2B go-to-market strategies and product launches.

• Build and maintain high quality product content, including web content, one-pagers, demos, sales enablement materials and more.

• Define buyer personas, their challenges and buying criteria

• Identify opportunities for lead generation, creating and using client stories, case studies, brochures, video, etc.

• Define needs for market research and partner with leadership to optimize our go-to-market messaging

• Must be a creative, flexible, hands-on marketer who wants to make a difference in the healthcare industry

At Care Advisors we value diversity and endeavor to treat everyone with respect, no matter their age, gender, race, ethnicity, or sexual, cultural or ideological preferences.

COVID-19 Note

Due to the unprecedented situation of COVID-19, CareAdvisors has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding, and daily operations. Please consider that our roles will not be remote long-term and we will return to an office environment once it is deemed safe to do so following the guidance of local health authorities and the Centers for Disease Control.

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Job Type: Full-time

Pay: $110,000.00 - $125,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
See COVID note in role description.

Application Question(s):

• Are you currently located in Chicagoland area? (we are only considering local candidates)

Education:

• Bachelor's (Preferred)

Experience:

• Product Marketing: 5 years (Required)
• tech / SaaS company: 1 year (Preferred)
• B2B go-to-market: 4 years (Preferred)

Work Location:

• One location

Work Remotely:

• No

Work Location: One location

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